Engagement/Developer Engagement/FirefoxAppDays
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Firefox OS App Days
What: A series of App Days which will take place over the course of approx one week in 10-20 locations around the world. Most of the global App Day events will take place on Saturday January 19, 2013 or Saturday, January 26, 2013.
This program is driven by Mozilla's Engagement team. The events themselves will be organized and coordinated through ReMo and the Mozilla community.
Goals
- Inspire and amplify grassroots developer momentum worldwide
- Educate and inspire developers to work on apps and submit them to the Firefox Marketplace
- Create opportunities for local developers to showcase their apps
- Gather sign-ups and raise awareness of the developer phone program
Event Venues
- Mozilla Spaces
- Mountain View, CA.
- Toronto
- London: William Duyck (FuzzyFox)
- Berlin: William/Pierros [CONFIRMED]
- Auckland, NZ
- Taipei
- Other Locations
- Jakarta, Indonesia
- Manila, Philippines
- Nairobi, Kenya
- Rome
- Barcelona
- Madrid
- Porto Allegre
- Bogota, Colombia
- Santiago, Chile
- Buenos Aires
- Athens, Greece
- Pune, India
- Bucharest: Ioanna
- Poland - Gandalf
Content, Templates & Toolkit
- Venue requirements: Seating, projector/podium/mics, wifi, food
- Tools for Reps to drive their own events in their locations
- Learning materials including video, screencasts (Mortar templates, Marketplace screencast, R2D2B2G):
- I want an app (video)
- Marketplace screencast
- Mortar screencast (jlongster)
- Messaging materials and FAQs for participants and leaders in all locations
- Mozilla gear, signage, banners, schwag
- checklist/to-do list
- Budget:
- travel, banners,
- single format: food, drink, video, community speakers, 1 hour: talks/demos.
- Timing:
- Sat, Jan 19 - Sat, Jan 26
- Find a Name for the series.
- Firefox OS App Days
- Brand creative will support
Event Schedule
- Timing:
- Tues, Jan 22 - Tues, Jan 29
- Date will be decided by location and shared with the overall team.
- 9:00am People arrive. Check in.
- 9:30am Introduction to Firefox OS & Apps Marketplace - Inspirational video ("I want an app that can..." "I'm making an app that can..." - I'm working w/Rainer & Spencer on this piece) & live speaker
- 10-11:30 3 screencasts and/or local speaker/ phone demo
- Several screencasts: (these are already being made)
- Mortar (App generator) walkthrough screencast (jlongster)
- Marketplace walkthrough (cvan)
- FxOS Simulator walkthrough (this dev tool will 'launch' at Mozcamp Asia)
- 11:30- 12:00 Q& A
- 12:00 -1:00 lunch
- 1-5pm: introductory app hacking
- 5-7pm demos & pizza & beer or local equivalent - party-time. everyone who demos gets a t-shirt
Creative Requirements
- Find a Name for the series.
- Firefox OS App Days
- Brand creative will support
- Mozilla banner
- Pop Ups
- T-shirts and stickers
- Firefox OS devices
- Registration desk/sign up to get involved
- Promotion assets