Mobile/Projects/AMO and Marketplace discoverability

Tracking

ID	Summary	Priority	Status
722902	Make AMO more discoverable in the browser	P2	RESOLVED
880281	Make Marketplace more discoverable in about:apps	--	VERIFIED

2 Total; 0 Open (0%); 1 Resolved (50%); 1 Verified (50%);

Ensure the UI is simple and easy to follow to enter the Marketplace and AMO with little modification to the current 'Tools -> ' screens
The intent is to intuitively let people know that pressing the associated icon gets them to the repository of content they may be looking for
NO additional promotional events are to take place
NO Marketplace visibility will be shown in the new 'Settings -> Customize' menu

Surface and promote AMO & the Firefox Marketplace in ways that are genuinely useful to the user, and not intrusive or annoying
Figure out how to help users find add-ons and web applications that will augment their online lives and deepen their attachment to Firefox through increased personalization and customization.
Dependent on a solid WebApp Experience (see the WebApp experience project page for more details)

Brainstorming ONLY:

mine client-side browser history - if there is significant traffic to a site that has an add-on and/or web app, promote those addons/webapps to the user
use dynamic snippets to promote AMO & Marketplace (obv)
create an API or something that allows sites that have add-ons or webapps to promote those to Firefox users when users are on their site...something unobtrusive, akin to= the "search engine icon glow". What could this be? Infobar is too obtrusive.
push announcements about updates for installed add-ons?
promote add-ons/webapps through FHR?
standard marketing stuff -- newsletters, etc.
add a "Marketplace" pane to about:home on Fennec (alongside or as part of the "Add-ons" pane)?

tbd

tbd

tbd