Engagement/Lifecycle Marketing
| Community Engagement | |
| Team Lead: Mary Colvig | Mailing List: rainbow-unicorns at mozilla.com |
| The Community Engagement team empowers and grows our overall community, from users to supporters to contributors, to use, advocate for, and contribute to Firefox and Mozilla products and our mission. | |
Charter
The Community Engagement team empowers and grows our overall community, from users to supporters to contributors, to use, advocate for, and contribute to Firefox and Mozilla products and our mission.
We start by creating 1:1 relationships through our communication channels with our community. From there, we educate people to know more about how to get the most from the Web with our products as well as how to participate in and spread the word about Mozilla.
Through global engagement programs and word-of-mouth marketing campaigns we encourage our users to do more for Mozilla through simple actions and participation opportunities that amplify and scale our overall efforts. We also actively recruit and grow volunteers who help impact Mozilla's key initiatives and influence the overall health of the Web.
Our Audiences
Users
Our connected users, over 30 million strong, are individuals who use Mozilla products and have connected with us through social media, email and in-product. Our users help us cross promote our products, spread the word and mobilize around policy. They also act as a pool for new supporters and contributors.
Community Engagement builds and fosters these user connections by telling the story of Mozilla’s mission and its products through a user-centric lens. We build and maintain 30+ million direct relationships with our users and fans through social media and email, and communicate with hundreds of millions of users with our in-product messages.
Supporters
Supporters are fans of Mozilla's mission and products who have taken an interest in Mozilla and want to do more. They amplify and scale our overall engagement efforts through global programs like Firefox Affiliates, Firefox Student Ambassadors, Firefox OS Mobilizers and word-of-mouth marketing campaigns.
Community Engagement works to activate and foster these supporters with tools and opportunities based on their interest, skills and level of engagement with Mozilla.
Contributors
Mozilla contributors are volunteers who use their time and skills to impact Mozilla's key initiatives and influence the overall health of the Web. They help provide massive scale and create the Internet the world needs through participation in our functional areas, local participation and programs like Mozilla Reps.
Community Engagement is focused on growing and rallying this contributor base, building relationships with potential contributors and connecting them with volunteer opportunities.
Team Roster
| Name | Team | Contact | Location | Role |
| Jennifer Balaco | Supporter Engagement | jbalaco [at] mozilla.com | San Francisco, CA, US | Gear + Creative Team project management |
| Winston Bowden | User Engagement | wbowden [at] mozilla.com | Raleigh, NC, US | User Engagement manager (Social Media, Email Engagement, Snippet, SMS) |
| Jean Collings | User Engagement | jcollings [at] mozilla.com | San Francisco, CA, US | Online Marketing Manager |
| Mary Colvig | mary [at] mozilla.com | San Francisco, CA, US | Director, Community Engagement | |
| Jess Davis | User Engagement | jdavis [at] mozilla.com | Mountain View, CA, US | Email Marketing Manager, get them live perfect every time! |
| Gen Kanai | Contributor Engagement | gen [at] mozilla.com | Tokyo, Japan | Community Manager (Asia) |
| Brian King | Contributor Engagement | bking [at] mozilla.com | Raka, Slovenia | Contributor Engagement Manager, Mozilla Reps, Firefox OS launches, Community Manager (Europe) |
| Jesse Montano | Supporter Engagement | jmontano [at] mozilla.com | San Francisco, CA, US | Supporter Engagement |
| Guillermo Movia | Contributor Engagement | gmovia [at] mozilla.com | Buenos Aires, Argentina | Community Manager (Latam) |
| Katherine Naszradi | Supporter Engagement | knaszradi [at] mozilla.com | San Francisco, CA, US | Community Engagement Manager, Firefox Student Ambassador Program |
| Chelsea Novak | Supporter Engagement | cnovak [at] mozilla.com | Toronto, Canada | Supporter Engagement Manager, Firefox Affiliates, Firefox OS launches & Mobilizers, Fox suit travel agent |
| Jessica Osorio | Supporter Engagement | josorio [at] mozilla.com | Miami, FL, US | Supporter Engagement |
| Konstantina Papadea | Contributor Engagement | kpapadea [at] mozilla.com | Athens, Greece | Mozilla Reps gear and budget keeper |
| William Reynolds | Contributor Engagement | williamr [at] mozilla.com | SF, California, US | Product Manager, Community Tools |
| Michaela Thayer | User Engagement | mthayer [at] mozilla.com | Alexandria, VA, US | Social Media Manager |
| TBD | TBD | TBD | TBD | Content/Editorial Engagement, Writer |
| TBD | TBD | TBD | TBD | Mozilla Reps Program Manager |
Get In Touch
Email, IRC and Forums
- Team alias: rainbow-unicorns at mozilla dot com
- Contributor Engagement alias: contributor-engagement at mozilla dot com
- Supporter Engagement alias: supporter-engagement at mozilla dot com
- Relevant IRC Channels: #mozillians, #marketing and #remo
- Relevant forums: Mozillians forum and Marketing forum