Webmaker/Engagement Ladder
What we're shipping in Q2:
- Three key sprints:
- 1) DEFINITIONS -- user stories. "When users do x, we want to count and respond like y." Conversion points, user behaviors and responses we want. To tee up the other two sprints below.
- 2) INFRASTRUCTURE -- the plumbing we need to a) count and b) send out those responses.
- 3) COMMUNICATIONS -- the copy and messages those responses require. Encouragement and further calls to action when users do good stuff.
Key documentation for these sprints
- DEFINITIONS SPREADSHEET -- http://mzl.la/contribution_pathways -- Contribution Pathways. User stories that list the counting and responses we need. Broken down by sprint
- CONTRIBUTION DASHBOARD (prototype) -- Pulling in and visualizing contributor data
- ENGAGEMENT LADDER. High level. Our user, supporter, contributor funnel. How Webmaker contributors TEACH, BUILD and ORGANIZE.
1) DEFINITIONS
- v2= MVP. Covering the essentials: sign-up, events, etc.
- v3= From users to contributors.
- v4= Badge-related stuff. Dependent on BadgeKit.
DEFINITIONS v2 (April 2) (COMPLETE)
- Goal: MVP user stories. Covering the key bases: signing up, entering an event, etc. (COMPLETED HERE)
- Roles: R: Michelle A: Claw C: Amira, Jbuck, Andrea I: webmaker-dev, mozteach
- Bugzilla: Component: Engagement Ladder | Whiteboard tag: [definitions-v2]
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DEFINITIONS v3 & v4 (April 9) (COMPLETE)
- Goal: From user to contributor. Additional use cases beyond the MVP: signing up for training, presenting on a community call, etc.
- Roles: R: Michelle A: Claw C: Amira, Jbuck, Andrea I: webmaker-dev, mozteach
- Bugzilla: Component: Engagement Ladder | Whiteboard tag: [definitions-v3]
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2) Infrastructure
INFRASTRUCTURE v1 (April 11)
We need to a) count and b) respond to contributors. And deliver them segmented engagements -- custom responses to specific behaviors.
- Goal: Trigger counting and communications for MVP users stories cases documented in the "definitions" sprint.
- Roles: R: Jbuck A: Brett C: Adam, Michelle, Andrea I: mozteach, webmaker-dev, engagement team
- Bugzilla: Component: Engagement Ladder | Whiteboard tag: infrastructurev1
- Milestones: (to come)
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3) Communications
COMMUNICATIONS v2 (April 15)
- Roles: R: Lainie A: Brett & Matt C: Amira, Jbuck, ErikaD, Andrea
- Goal: 1) Review and write current and new email responses. For sign-up, events, teaching kits and remix.
- 2) Learn and model best practices. Learn how to get good at this.
- (Use this for best practices: http://reallygoodemails.com/ and CC Andrea on all tickets)
Key links
- Email copy: current drafts for all email responses is here: https://teach.etherpad.mozilla.org/emailengagementtemplates
- Bugzilla: Component: Engagement Ladder | Whiteboard tag: [communications-v2] | File one of these tickets
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COMMUNICATIONS v3 (April 22)
- Roles: R: Lainie A: Brett & Matt C: Amira, Jbuck, ErikaD, Andrea
- Goal: Write the emails. Plus optimization and housekeeping from v2.
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Quick Links
Engagement Ladder tickets