User:Sidstamm/Notes July 2014 SOUPS
These are not the greatest notes, but the main takeaways are covered.
I was unable to attend all sessions, so there are some papers presented at SOUPS I did not summarize below.
Main conference site: http://cups.cs.cmu.edu/soups/2014/
Day 1: Workshop (Privacy Personas and Segmentation)
tl;dr: People can't agree on best ways to segment large populations by privacy posture or needs.
- Urban & Hoofnagle
- The Privacy Pragmatic as Vunerable.
This work critiqued Alan Westin's segmentation (Fundamentalists/Pragmatists/Unconcerned) and suggested peoples' concerns are related to how informed they are. "Perhaps underinformed individuals are vulnerable since many privacy prgamatics are underinformed."
The authors claimed to find some logical flaws in Westin's segmentation. Pragmatists are simply not Fundamentalists or Unconcerned, they're really the catch-all segment. And there's a gap between what consumers understand about data flows and what they want (their preferences).
The authors:
- Tested how informed each of Westin's segmentation was and found Fundamentalists were significantly more informed about privacy risks
- All groups reject information-intensive business models
- Reduced the segmentation into two segments: resilient and vulnerable where Fundamentalists are resilient and everyone else is "vulnerable".
See their short paper for 10 suggestions on how to improve the segmentation. But better segmentation may be hard. Is it too hard? When is it useful?
They reccomend Jennifer King's paper on this subject as she did many statistical tests on the authors' data (also in this workshop.