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Summit2008/Sessions/Proposals/PR Case Studies: Difference between revisions
Summit2008/Sessions/Proposals/PR Case Studies (view source)
Revision as of 23:20, 21 July 2008
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==Summary== | ==Summary== | ||
The session will cover how Mozilla's approach to PR differs from traditional technology companies, how our unusual tactics help press grok Mozilla and ultimately result in more comprehensive media coverage. We'll explore a number of PR case studies from 2008: the Firefox 3 launch, anatomy of a security fire drill, and correction requests. | The session will cover how Mozilla's approach to PR differs from traditional technology companies, how our unusual tactics help press grok Mozilla and ultimately result in more comprehensive media coverage. We'll explore a number of PR case studies from 2008: the Firefox 3 launch, anatomy of a security fire drill, and correction requests. | ||
==Estimated length== | ==Estimated length== | ||