The Open Standard: Difference between revisions

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*Capitalize the first letter of every word, except for articles and prepositions three letters or less (so "From" is capitalized, but "for" is not; "Is" always gets capitalized)
*Capitalize the first letter of every word, except for articles and prepositions three letters or less (so "From" is capitalized, but "for" is not; "Is" always gets capitalized)
*Clear, descriptive titles work better than cute or puns. (But let's be clear, a great headline can generate a ton of pageviews. The New York Post's [["Headless Body in Topless Bar" http://www.npr.org/blogs/thetwo-way/2013/08/16/212560519/ny-post-axes-headless-body-in-topless-bar-headline-writer]] remains a classic. What would you enter into Google if you were trying to find this article? That's usually the best way to start your title.
*Clear, descriptive titles work better than cute or puns. (But let's be clear, a great headline can generate a ton of pageviews. The New York Post's [[http://www.npr.org/blogs/thetwo-way/2013/08/16/212560519/ny-post-axes-headless-body-in-topless-bar-headline-writer "Headless Body in Topless Bar" ]] remains a classic. What would you enter into Google if you were trying to find this article? That's usually the best way to start your title.
*Please no all-caps, but if you want to emphasize a word, add italics by selecting the important word or phrase and hitting the "I" button above the editing window (or typing Ctrl+I - or on a Mac, Command-I).
*Please no all-caps, but if you want to emphasize a word, add italics by selecting the important word or phrase and hitting the "I" button above the editing window (or typing Ctrl+I - or on a Mac, Command-I).


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