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The Open Standard: Difference between revisions
→Headlines!
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*Capitalize the first letter of every word, except for articles and prepositions three letters or less (so "From" is capitalized, but "for" is not; "Is" always gets capitalized) | *Capitalize the first letter of every word, except for articles and prepositions three letters or less (so "From" is capitalized, but "for" is not; "Is" always gets capitalized) | ||
*Clear, descriptive titles work better than cute or puns. (But let's be clear, a great headline can generate a ton of pageviews. The New York Post's [[http://www.npr.org/blogs/thetwo-way/2013/08/16/212560519/ny-post-axes-headless-body-in-topless-bar-headline-writer "Headless Body in Topless Bar" ]] remains a classic. What would you enter into Google if you were trying to find this article? That's usually the best way to start your title. | *Clear, descriptive titles work better than cute or puns. (But let's be clear, a great headline can generate a ton of pageviews. The New York Post's [[http://www.npr.org/blogs/thetwo-way/2013/08/16/212560519/ny-post-axes-headless-body-in-topless-bar-headline-writer "Headless Body in Topless Bar" ]] remains a classic. What would you enter into Google if you were trying to find this article? That's usually the best way to start your title. | ||
*Please no all-caps[[https://www.youtube.com/watch?v=M68ndaZSKa8 not to be confused with "No Capes ]], but if you want to emphasize a word, add italics by selecting the important word or phrase and hitting the "I" button above the editing window (or typing Ctrl+I - or on a Mac, Command-I). | *Please no all-caps [[https://www.youtube.com/watch?v=M68ndaZSKa8 not to be confused with "No Capes ]], but if you want to emphasize a word, add italics by selecting the important word or phrase and hitting the "I" button above the editing window (or typing Ctrl+I - or on a Mac, Command-I). | ||
==== Italics vs. Quotes ==== | ==== Italics vs. Quotes ==== | ||