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== Phase 2 ==
== Phase 2 ==


=== ''"We will empower leaders to tackle the major issues endangering the open web, and to teach web literacy skills"'' ===
=== [https://commonspace.wordpress.com/2015/07/15/web-literacy-and-leadership/ Leadership Development] ===
* Survey of LD Offerings Audience: http://mzl.la/offerings
We will empower leaders to tackle web literacy and the major issues endangering the open web.  
* LD SWOT Summary: https://docs.google.com/document/d/1_HfamIoqZYAwuKz6MEdYSZ3obe3oNXIPf2qKpeu2190/edit
* Leadership Tiers: http://mzl.la/tiers
* '''[https://commonspace.wordpress.com/2015/07/15/web-literacy-and-leadership/ Leadership Development.]'''  More people teaching and advocating for web literacy.
=== ''"We will advocate to protect the open web, and for web literacy for all"'' ===
* Do we need software to connect people to each other? (Hannah) https://docs.google.com/document/d/1o5COcV1A679f0Nnf1Q73n1wZkpMGgCLi4gYH3sMMdqM/edit
* Do we need software to help people teach web literacy and web skills at scale? (Laura) https://docs.google.com/a/mozilla.com/presentation/d/1YaZpfzPylRI_4yuW_PoHu2rKj1NDgaXxfIeLHJXPrqQ/edit?usp=sharing
* Do we need significant software engineering and design resources to more effectively do mass engagement? (Andrea) http://valianttry.us/movement-building-at-mozilla-what-weve-learned/ http://valianttry.us/movement-building-and-web-literacy-a-proposal/
* Do we plan to use software as a method of change? (Adam) http://adamlofting.com/1385/software-as-means-of-changing-the-world/
* How do we get alignment with marketing / brand voice people? (Jordan) https://docs.google.com/document/d/1Iz0uSl-MwjiaNbgbJPP-eT_tq5_yTJgWlT8yduthQTg/edit
* Collaboration / needs with Mozilla marketing (Paul / Jordan / Andrea) https://docs.google.com/document/d/1Sq_ljN47Dgu-52S2-VYXkIdvTUAem1LVqf-CQO64qRU/edit
* How do we build relationships outside the email channel? (Paul) https://docs.google.com/a/mozilla.com/document/d/1XvuXGeauE_GaIL-jsUnTcERTtWywYzyZDY5qAQ9s1hA/edit?usp=sharing
* How do we structure our service offerings to be more internationally / globally sensitive? (Melissa) http://thewebiwant.blogspot.com/2015/09/mozilla-movement-building-strategies.html
* Advocacy Update Synthesis: https://dl.dropboxusercontent.com/u/8176339/Advocacy%20preo,%20Sep%2022nd.pdf
* '''[https://commonspace.wordpress.com/2015/07/20/advocating-for-web-literacy/ Advocacy.]''' Shifting understanding and thinking about the web.


==== Some of the analysis we did in this phase: ====
* '''Survey of Mozilla Foundation's Leadership Development offerings'''. [http://mzl.la/offerings Link]
* '''A [https://en.wikipedia.org/wiki/SWOT_analysis SWOT] analysis of all Leadership Development offerings'''. [https://docs.google.com/document/d/1_HfamIoqZYAwuKz6MEdYSZ3obe3oNXIPf2qKpeu2190/edit Link]
* '''Analysis of types of Leaders we engage through our offerings'''. [http://mzl.la/tiers Link]
Many of our programs already provide leaders with an opportunity to participate and contribute, while learning valuable skills along the way.
=== [https://commonspace.wordpress.com/2015/07/20/advocating-for-web-literacy/ Advocacy] ===
We will advocate for web literacy, and to protect the open web.
==== We tackled some questions on enabling our work through software: ====
* Do we need software to connect people to each other? [https://docs.google.com/document/d/1o5COcV1A679f0Nnf1Q73n1wZkpMGgCLi4gYH3sMMdqM/edit Link]
* Do we need software to help people teach web literacy and web skills at scale? [https://docs.google.com/a/mozilla.com/presentation/d/1YaZpfzPylRI_4yuW_PoHu2rKj1NDgaXxfIeLHJXPrqQ/edit?usp=sharing Link]
* Do we need significant software engineering and design resources to more effectively do mass engagement? [http://valianttry.us/movement-building-at-mozilla-what-weve-learned/ Link] [http://valianttry.us/movement-building-and-web-literacy-a-proposal/ Link]
* Do we plan to use software as a method of change? [http://adamlofting.com/1385/software-as-means-of-changing-the-world/ Link]
==== We also answered some specific questions regarding our Advocacy offerings and capabilities: ====
* How do we get alignment with marketing / brand voice people? [https://docs.google.com/document/d/1Iz0uSl-MwjiaNbgbJPP-eT_tq5_yTJgWlT8yduthQTg/edit Link]
* Collaboration / needs with Mozilla marketing. [https://docs.google.com/document/d/1Sq_ljN47Dgu-52S2-VYXkIdvTUAem1LVqf-CQO64qRU/edit Link]
* How do we build relationships outside the email channel? [https://docs.google.com/a/mozilla.com/document/d/1XvuXGeauE_GaIL-jsUnTcERTtWywYzyZDY5qAQ9s1hA/edit?usp=sharing Link]
* How do we structure our service offerings to be more internationally / globally sensitive? [http://thewebiwant.blogspot.com/2015/09/mozilla-movement-building-strategies.html Link]
We are capable of building a movement and create a center of influence. See a detailed synthesis [https://dl.dropboxusercontent.com/u/8176339/Advocacy%20preo,%20Sep%2022nd.pdf here].


=== "Things We Read" - Frameworks and Readings that we considered ===
=== "Things We Read" - Frameworks and Readings that we considered ===
Bhuvanshri
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