Encryption: Difference between revisions

Encryption (view source)

350 bytes removed , 7 January 2016

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 * '''What do we want them to feel?''' Surprised. ('Aha' moments). Entertained. Excited. Positive overall.
 * '''What do we want them to do?''' Sign up for future campaign beats. Share video or other assets with friends on social. (More detailed CTAs to follow later in the campaign).
-==Logistics==
-* '''Deliverables:''' 1 video roughly 1–1:30 in length for core content. (Titles/CTAs could push beyond).
-* '''Deadline:''' final piece due by 27th Jan. There will be ongoing check-ins throughout, as required within scope.
-* '''Final Presentation Format''': online, whether on a microsite on uploaded to social channels directly.