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(→MOZILLA ON ENCRYPTION: shorter) |
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** you consider the audience you will be targeting and any specific needs it has | ** you consider the audience you will be targeting and any specific needs it has | ||
== ''' | == '''MAKING ENCRYPTION MAINSTREAM''' == | ||
''Mozilla believes encryption is key to a healthy, secure internet.'' | ''Mozilla believes encryption is key to a healthy, secure internet.'' | ||
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Your ideas can: | Your ideas can: | ||
*Make encryption relatable through popular culture references | |||
*Catalyze a global conversation about the importance of online privacy | *Catalyze a global conversation about the importance of online privacy | ||
*Simplify encryption so it can be understood and embraced by a mainstream audience | *Simplify encryption so it can be understood and embraced by a mainstream audience | ||
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'''Key Messaging:''' | '''Key Messaging:''' | ||
* There are [https://twitter.com/mozilla/status/727863587872460800 examples of encryption in every day life and pop culture] everywhere if you look for them! | |||
* Strong security on the Web helps protect your privacy and free speech as well as your every-day transactions. | * Strong security on the Web helps protect your privacy and free speech as well as your every-day transactions. | ||
* Encryption is an essential part of the infrastructure that protects online security and privacy, and we must ensure it stays that way. | * Encryption is an essential part of the infrastructure that protects online security and privacy, and we must ensure it stays that way. |
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