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Marketing/Glossary: Difference between revisions
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Added IPC
(Added CTA, alphabetized terms) |
(Added IPC) |
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; IPC : In Product Communications e.g. Snippets | |||
; KPI : Key Performance Indicator. This is a metric used to measure the success of a given marketing project or campaign. For instance, number of software downloads, number of accounts registered, or number of units ordered. It may also be a proportion of some other number, such as a percentage of total sales coming from repeat customers. | ; KPI : Key Performance Indicator. This is a metric used to measure the success of a given marketing project or campaign. For instance, number of software downloads, number of accounts registered, or number of units ordered. It may also be a proportion of some other number, such as a percentage of total sales coming from repeat customers. | ||