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Marketing/Glossary: Difference between revisions
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→Glossary of Common Marketing Terms: add t-shape skills
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; PLR : Product (or Program) Line Review. | ; PLR : Product (or Program) Line Review. | ||
; T-Shaped skill set : the concept of workers that are versed not only in their particular functional disciplines, but also versed, by training and/or experience, in other disciplines that enhance their understanding of, and contributions to, the overall output of their cross-functional team. e.g - Jane, a developer, has also taken course work on research and prototyping for human centered design. When interacting with her cross-functional teams UX resource, Dexter, she's able to help in creating hi-fidelity prototypes for qualitative user testing with little direction from Dexter, based on her understanding of story-boarding to create a user workflow model. | |||
; User Story : High-level description of a feature from an end-user perspective. Should include the type of user, what they want, and why. Intended to be completed through a series of small tasks. "As a user of Mac, Linux, and Windows, I want to download Firefox for any platform from any platform so I don't have to switch operating systems to download a specific build." | ; User Story : High-level description of a feature from an end-user perspective. Should include the type of user, what they want, and why. Intended to be completed through a series of small tasks. "As a user of Mac, Linux, and Windows, I want to download Firefox for any platform from any platform so I don't have to switch operating systems to download a specific build." | ||