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Marketing/Glossary: Difference between revisions
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Add Dry Market Test and synonyms.
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; Durable Team : A team comprised of people with different skillsets and from different functional teams (a durable team is "cross-functional") who all work on a common product or project over a long period of time. E.g.; a durable team dedicated to developing and maintaining a particular website might include developers, designers, copywriters, analysts, and project managers. | ; Durable Team : A team comprised of people with different skillsets and from different functional teams (a durable team is "cross-functional") who all work on a common product or project over a long period of time. E.g.; a durable team dedicated to developing and maintaining a particular website might include developers, designers, copywriters, analysts, and project managers. | ||
; Dry Market Test/Experiment : An experiment that presents a market segment with a product promise before building features to deliver the promise. Its purpose is to measure desire for the features promised. Recommended best practice for such tests requires explaining the test to users who opt in and giving them an option to be notified when such features do exist. Also called "Pretotyping" and "Fake Door". | |||
; Fake Door Test/Experiment : See Dry Market Test. | |||
; Functional Team : A team comprised of people with similar or related skillsets who each perform similar functions. E.g.; a team of engineers, a team of designers, or a team of market researches. | ; Functional Team : A team comprised of people with similar or related skillsets who each perform similar functions. E.g.; a team of engineers, a team of designers, or a team of market researches. | ||
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; PRD : Product Requirements Document. | ; PRD : Product Requirements Document. | ||
; Pretotyping : See Dry Market Test. | |||
; SLA : Service Level Agreement. A commitment between a service provider and a client. When we use this term we're usually talking about one team in marketing providing a service to another team, either within marketing or in another part of the company, who acts as the internal client. | ; SLA : Service Level Agreement. A commitment between a service provider and a client. When we use this term we're usually talking about one team in marketing providing a service to another team, either within marketing or in another part of the company, who acts as the internal client. | ||