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Revision as of 16:07, 27 September 2009
, 27 September 2009→Campaigns and activities
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==Campaigns and activities== | ==Campaigns and activities== | ||
Main actions and elements of the campaign: | |||
* | * 'Open Web' logo program displayed by sites proudly built w/ open web technologies ''(bongo)'' | ||
* | * Decentralized, locally organized talks, meetups and presentations evangelizing benefits of open web to web site owners and bloggers ''(conga)'' | ||
* Upgrade the Web Festival, major event combining thought leadership and creation of demos and content showcasing the open web ''(tympani)'' | |||
* | * Campaign by web site owners and bloggers asking users to upgrade to a modern browser ''(bongo)'' | ||
* | * Small actions and video contest that anyone who wants to evangelize the open web can participate in ''(bongo)'' | ||
=== Bongo: online campaigns === | === Bongo: online campaigns === | ||
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* Hold somewhere outside of US to establish international cred, and / or do in multiple places | * Hold somewhere outside of US to establish international cred, and / or do in multiple places | ||
* Can probably be early in the year as way to generate content for other two campaign streams | * Can probably be early in the year as way to generate content for other two campaign streams | ||
=== Campaign content and materials === | |||
Start up assets we need for all of these campaigns: | |||
* Better definition of the open web, tied mostly to a list of technologies (HTML5, JS, etc) but also with a looser values explanation that can be used w/ broader public. | |||
* Open Web logo program that people using these technologies on their sites can participate in. | |||
* Data visualizations showing the topology of the open web -- what technologies are being used how much by whom. | |||
** This could grow over time to include 'open' at other layers of the internet stack (e.g. network or content) | |||
* Demos that show open web technologies in action, illustrate what it can create and how its different | |||
== SWOT Analysis == | == SWOT Analysis == | ||