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In five separate tests, a complete ballot was presented similar to the one that Microsoft proposed. On each, a different Firefox slogan was displayed. Each test contained the following four items, presented to each of 40 users: | In five separate tests, a complete ballot was presented similar to the one that Microsoft proposed. On each, a different Firefox slogan was displayed. Each test contained the following four items, presented to each of 40 users: | ||
=== Questions Asked | === Questions Asked === | ||
Imagine you just bought a new computer running Microsoft Windows 7. You turn it on, and you see the following screen. Please read the description of each browser carefully, and then answer the following questions. | Imagine you just bought a new computer running Microsoft Windows 7. You turn it on, and you see the following screen. Please read the description of each browser carefully, and then answer the following questions. | ||
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==== Results ==== | ==== Results ==== | ||
here | here | ||
== Series Three: Comparing Logo Designs Individually == | == Series Three: Comparing Logo Designs Individually == |