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Foundation/We Make The Web Month: Difference between revisions
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** May-June? May 3rd launch may be too soon | ** May-June? May 3rd launch may be too soon | ||
* Potential additional partners - how do we handle? | * Potential additional partners - how do we handle? | ||
==Strategy Planning Notes== | |||
'''Goals of campaign''' | |||
* Awareness campaign | |||
* Cross pollination of users | |||
* Educating public on what is Open and why it's important | |||
'''Objectives''' | |||
What does success mean? | |||
* Clicks on the "I'm in" button | |||
* Signing up for the newsletters and petition (hosted by Care2) | |||
* Care2 driver of traffic | |||
* Metrics around publicity (op ed published, mentions, tweets) | |||
* New donors, new traffic on landing pages - google analytics on all pages | |||
* Amount of content generated during this month | |||
* Survey at the end of the campaign | |||
'''Events: point person, Nathaniel''' | |||
* Kick off event in San Francisco (?) | |||
** opportunity to get Moz/WMF/CC staff into same room | |||
** Possible venue - Grey Gallery | |||
** Event collateral, catering, event costs, promotion, entertainment, co-branded Swag for the party | |||
'''Marketing attributes and PR: point person, Chelsea''' | |||
* Logo/artwork | |||
* Website | |||
* Friend Feed aggregator | |||
* Featured content on YouTube/other video hosts - co-branded content channel | |||
* Content | |||
* Op-Ed | |||
* Swag | |||
* Persona | |||
* Blogs from high profile individuals (Melissa S.) | |||
* List traffic opportunities (Moz.com/Moz.org/CC/WFM) | |||
** Mozilla.org, Mozilla.com, Firefox start page snippet, Firefox first run page, Mozilla drumbeat, Mozilla newsletter, about Mozilla, | |||
** CC.org, License deeds | |||
** WMF | |||
'''Messaging: point person, Melissa R.''' | |||
* Be open: Open is already part of your life - you use it every day (why is that important? why is it awesome?) | |||
* And open web/world is a better world, help us keep it this way | |||
* Develop set of questions for Mark, Mike, and Jay to iterate on | |||
* Work with Chelsea on first draft | |||
* Content | |||
** Main page | |||
** I'm in page: newsletter signup, share, submit, petition, buttons) | |||
** WikiMedia Content | |||
** Creative Commons Content | |||
** Mozilla Content | |||
** Share/submit tab (Social media, submit, buttons) | |||
'''Resources''' | |||
* Copy | |||
* WebDev (code and artwork) | |||
* Web Hosting | |||
* l10n | |||
* Publicity | |||
'''Questions:''' | |||
* How long does l10n take? Do we offer it as an opportunity to participate? | |||
* Hosting (URL) | |||