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== 1. Goals/Outcomes: big DB narrative, earned media <br> == | == 1. Goals/Outcomes: big DB narrative, earned media <br> == | ||
Essence of the idea | |||
* trying to establish a big new idea -> need an event as a core pillar | |||
-> need to remind people where we are marching towards w/ drumbeat | |||
* a powerful way to create a narrative is to bring the right mix of people together and then to let them tell a story | |||
* reward, train and reenergize project leaders and community leaders -> working in itself tells the story | |||
Internal | Internal |
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