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Communication and buzz building - for May Drumbeat Launch | |||
= Critical things we need for 'launch' = | |||
a. We know what key messages are and they are present in everything (Dharmishta) | |||
b. How projects work and what is in it for me are clear (Henrik), people can submit (Matt) | |||
c. Plan for Drumbeat Festival and path to participation are clear (Nathan) | |||
d. How to a organize, promote and document and event are clear (Nathan + Gunner) | |||
e. 3 top projects compelling and real participation (Dharmishta) | |||
= Things that are happening as part of 'launch' = | |||
== May == | |||
a. Release of new version of site - content and platform | |||
b. Main 'join the Drumbeat' donations campaign ( target 1700 people) | |||
c. Announcement of first Open Web Fund grants (WMM, P2PU, UniSub) | |||
d. Announcement of Mozilla / Shuttleworth Drumbeat fellowship | |||
e. Berlin Drumbeat event (could use to announce things) | |||
f. More Brasil Drumbeat events (to be confirmed) | |||
g. T-shirt/Open Web Fund launch (snippet) | |||
== June == | |||
a. Be Open campaign w/ Wikipedia and CC | |||
b. More Drumbeat events (need plan) | |||
note: we need a longer narrative arc, but this is just for launch | |||
= Ways we will generate traffic and engagement = | |||
[dharmistha: merge part one and part two, should be more in the format of part two] | |||
[part one] | |||
Engagement: Sign up for Drumbeat now (what do you get for that?) | |||
Follow up with a Welcome to Drumbeat e-mail with ways you can be a part of drumbeat right now | |||
-Like a project, join a project, donate to a project, tell a friend about drumbeat, tell us your next great idea for the open web | |||
How your support helps (what contributing your time means, where your donations dollars go) | |||
Traffic: Mozilla blog | |||
Get Mozilla community members to blog about drumbeat | |||
Mozilla Social Media, | |||
Media pitches (get a hand from Melissa) for Mashable, etc., | |||
Get Care2 to blog about Universal Subtitles, | |||
Reach out to other vocal and central open web people and orgs (berkman CC wikimeida etc) | |||
outreach plan google doc: | |||
http://docs.google.com/Doc?docid=0Adfxrz4d0vELZGRwcHIzdnBfMjA2Y2QzNWhiaGQ&hl=en | |||
[part two] | |||
Other promotional channels | |||
· Blogs, twitter, lists, social networks | |||
* Firefox accounts – I million people | |||
* About Mozilla newsletter | |||
* Moz blog properties | |||
* Creative commons blogs ( targeted at CC community lists, such as CC learn) | |||
* Creative Commons Country leads - I can ping global network sometime be4 may 1st | |||
* Wikimedia | |||
* Richard S offered these outreach channels, great example of an ambassador to a specific audience: | |||
* K-12 twitterers | |||
* Active teacher groups in LinkedIn | |||