Drumbeat/marketingmaterials: Difference between revisions

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Revision as of 02:41, 12 May 2010

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→‎Key Message
(Created page with '= short pitch = == Tagline == Make stuff. Meet friends. Keep the Web open. == one to two sentence description for the top of the website == We need to decide on final copy, …')
 
 
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OR working together to keep the web open for users 100 years from now (or any other above variation)
OR working together to keep the web open for users 100 years from now (or any other above variation)
= Key Message<br>  =
== What ''is'' Drumbeat?<br>  ==
*An invitation to everyday internet users to help keep the web open
*An inclusive network that facilitates and aides open web innovations
*A worldwide community of smart, creative, everyday people who actually /make and do/ things that attack problems, power big ideas, and build the open web.<br>
*[we need more in this section, or really to segregate these into a few key bullets, but this is the basic idea]
== How does it work?  ==
*You connect with people and projects that are intersting to you--the goal is for you to connect with others and *build* stuff
*We help you find each other to make projects and build traction and change the world
*If you start to be successful your project can be funded<br>
*[this section is waaaay choppy, but basically, 'meet people, make open web-y stuff, maybe get funded']
== Who's behind it?<br>  ==
*The Mozilla Foundation and every web user on the planet
*Mozilla has huge audience--great way to affect change towards the open web is to mobilize this demographic firefox was one way to facilitate the open web [but was not enough]
*We are using the audience and brand behind Mozilla to leverage Drumbeat and the open web
*Drumbeat is a way for a more demographics of people to participate in the open web than developers and beta testers of Firefox
*We are doing these things in the same way we make Firefox -- using an open, participatory and global approach to build things that simultaneously make the web stronger and delight the people who use them.<br>
* [these, like the other sections, need to become more bullet-y but this is the content...]
== What are you trying to accomplish?<br>  ==
*Big fucking change on the internet. Openness everywhere, not for nerds only–we’re taking what we started with Firefox and amplifying it through Drumbeat.
**Short-term goals:
***a strong, safe open internet
***to back social entrepreneurs who are making things
***Find and nurture thousands of local community leaders who will invite people in their cities to participate in practical, hands-on open web projects and events.
***Create a compelling and diverse narrative about the open web that motivates millions of people around the world
**Long-term goals
***an internet where everyone should all be able to freely create, innovate and express ideas
***a huge, lasting movement of people who feel they own, shape and should protect the web
*[this section needs shorter bullets, but these are the key ideas--also we need a non-cursing version of 'big fucking change on the internet' for the next iteration :) ]<br>
== Why does that matter?<br>  ==
*The Internet is increasingly becoming our global commons: a critical public resource over a billion people use every day to learn, innovate, trade, befriend and play.
*It creates more wealth, supports more friendships and fosters more innovation than anything ever before. <br>
*The open web needs to be grown, improved, and protected, Protected from confusion. Monopoly. Exploitation. Centralization. Control.
*It is in the hands of internet *users* to shape the future of the open web. At the end of the day it's up to *us.*
The open Web, in short, is evolving, decentralized, transparent and participatory. It is:
*'''Evolving''' and improving as we each can re-shape existing parts of the Internet into something that is our own.
*'''Decentralized''' in both architecture and control, ensuring continued choice and diversity.
*Built on '''transparent''' technologies that anyone can study, use or improve.
*Fueled by '''participation''', in ideas, energy or media from more than a billion Internet users.
== What happens if this works?<br>  ==
sdgsdfgsdfg<br>
== How can I help?<br>  ==
asdfasdf


=Message for various audiences=
=Message for various audiences=
Dharmishta
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