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New tools like HTML5 allow us to produce video that behaves like the web: linkable, quotable, searchable, mixable, hackable. Liberating it from closed platforms and creating whole new ways to tell stories online. By mashing up video with the rest of the social web, we're reinventing the medium through open source collaboration, artistic innovation and global community. <br> | New tools like HTML5 allow us to produce video that behaves like the web: linkable, quotable, searchable, mixable, hackable. Liberating it from closed platforms and creating whole new ways to tell stories online. By mashing up video with the rest of the social web, we're reinventing the medium through open source collaboration, artistic innovation and global community. <br> | ||
= The problem: video locked | = The problem: video locked inside black boxes and walled gardens<br> = | ||
'''Video today is *on* the web, but not *of* the web'''. Despite the innovation that's swept other online media, most video -- from information and entertainment to educational videos and user generated content -- is still trapped inside closed technologies that are difficult or impossible to search, link, quote or contextualize. We can "embed" video in pages, but only through closed-off players that are sealed off from the content around them, and that still behave much like traditional TV.<br> | '''Video today is *on* the web, but not *of* the web'''. Despite the innovation that's swept other online media, most video -- from information and entertainment to educational videos and user generated content -- is still trapped inside closed technologies that are difficult or impossible to search, link, quote or contextualize. We can "embed" video in pages, but only through closed-off players that are sealed off from the content around them, and that still behave much like traditional TV.<br> | ||
'''This traps video inside a virtual "black box," robbing it of audience and potential.''' And locks an entire branch of knowledge and creativity inside closed systems that don't behave or innovate like the rest of the web. <br><br> | '''This traps video inside a virtual "black box," robbing it of audience and potential.''' And locks an entire branch of knowledge and creativity inside closed systems that don't behave or innovate like the rest of the web. <br><br> | ||
= All that's about to change. Unlocking video's 21st century potential.<br> = | = All that's about to change. Unlocking video's 21st century potential.<br> = | ||