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=Notes & feedback=
=Notes & feedback=
xx
-we should clarify that popcorn.js and butter.js are among the first tools to emerge from the lab. They are examples of what will come out of WMM, not the entirety (right?)
 
-we should avoid the "swiss army knife" language. WMM isn't striving to build a platform, or complete set of tools. It's building things on top of the existing platform, which is the open web.
 
-while popcorn and butter are undeniably cool, there's a danger in overhyping them at this stage. We ran into that a bit when people's expectations of HTML5 video on Wikipedia began growing out of control! I think right now it's most important to have clear documentation of what popcorn/butter can do today, and what the roadmap is for tomorrow. That kind of clear documentation will serve the project best.
 
 
==Ben's concise edit==
(I wanted to offer a concise an edit as possible, that would strip some of the open web dogma that normal people tune out. I also wanted to focus on examples that were achievable and unique to HTML5/js [and harder to do in Flash])
 
WebMadeMovies: an open video lab
 
Today, video is on the web, but not of the web. We often talk about "embedding" videos—as if dropping a static video into a webpage is the best we can do. Mozilla wants to change that.
 
WebMadeMovies is Mozilla's open video lab. We're gathering the world's most innovative filmmakers and hackers to explore the power of open video. We'll use web standards like HTML5 to make web video more like the web: linkable, searchable, hackable, mixable.
 
As the industry embraces HTML5, creators have a unique opportunity to advance the craft of storytelling. What's needed are the skills and vision to breathe life into their ideas. WebMadeMovies is bringing together the right mix of stakeholders to create an innovative open source laboratory.
 
Imagine video that behaves like the web...
 
• imagine educational films that dynamically update their content with the rest of the web, never going out of date
• imagine watching documentary films with up-to-date tweets from the principal characters
• imagine students clipping web videos and pasting selections into their school projects
• imagine watching a video about the Gulf oil spill—with a realtime map and statistics about the spill's current size
• imagine a global community of volunteers, working together to subtitle the world's video library
 
Given the right tools, open standards and a little imagination, these use cases will become commonplace. And we will see video work in ways we couldn't never predict.
 
"Popcorn" and "butter": open video tools that taste great.
 
WebMadeMovies is producing open video tools anyone can freely use, build on and innovate. These include "popcorn," an open source javascript library for developers, and "butter," an intuitive front-end that will make it easy for film-makers to publish open video.
 
The WebMadeMovies lab is also producing a series of interactive webisodes, directed by Brett Gaylor (RiP: A Remix Manifesto), to showcase what's possible with open video.
 
Let's see what's possible
Video doesn't need to be a passive medium. With your help, we'll put open video tools in the hands of everyone. Open web standards like HTML5 video, svg, canvas, javascript and Firefox will make it possible. Cutting-edge designers, artists and filmmakers will make it mind-blowing. For more, visit http://drumbeat.org/web-made-movies
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