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|icon=hackasaurussupergirl.png
|icon=hackasaurussupergirl.png
|pagelocation=Summer 2012 Campaign Roadmap
|pagelocation=Summer 2012 Campaign Roadmap
|pagetitle=Summer 2012 Campaign Roadmap
|pagetitle=Summer Code Party Roadmap
|owner=Ben Simon, Michelle Thorne
|owner=Ben Simon, Michelle Thorne
|updated=March 8, 2012
|updated=April 5, 2012
|status=Draft
|status=Draft
|description=Summer webmaking campaign]
|description=Summer webmaking campaign
}}<section end="summary" /> __NOTOC__  
}}<section end="summary" /> __NOTOC__  


== Blog Post Archive ==
== About this Campaign ==
Here are the different blog posts that have been written about planning the campaign so far:


* Ben S: http://engagingopenly.wordpress.com/2012/02/29/kitchen-table-summer-campaign/
This summer, Mozilla will be organizing a learning & making campaign &ndash; our Summer Code Party &ndash; targeted primarily at young people, to get them to use the summer to start becoming web makers -- teaching them to code in a fun, engaging, and somewhat informal way, as a pathway to making cool stuff on the web.
* Michelle L: http://rwxweb.wordpress.com/2012/03/05/webmaking-day-of-action/


== Campaign Overview ==
It'll look a lot like a cross between a "day of action" that a political organization might run, but crossed with a very different type of event and goal.


This summer, we want to launch a learning/making campaign, targeted at kids/teens/youth to bring them into our programs in a low-bar way. We're callaing it the “kitchen table” campaign for short — the idea being of 3 kids and a parent around the kitchen table — but branding suggestions are more than welcome. The overall pitch will be about "teaching to code" as a way of making cool stuff.
The campaign will:


The campaign is described pretty fully in the posts linked above -- this page is meant to document what we need to do before we can launch. Here are some of the biggest outstanding questions:
*Focus on learning through making, letting participants take something they're passionate about and use that as a fun vehicle for learning.
*Launch on June 23 with a Kickoff Weekend of Code to focus activities and provide participants something larger that they'll be a part of.
*Be open to anyone who wants to participate, and inclusive of many different toolsets (events will not be solely focused on Mozilla software).
*Provide badges for participation and follow-through.
*Be a collaborative experience, where people can share what they've made, and be inspired by what others have done (and then hack it).
 
=== Useful links and context ===
* Summer Campaign Wiki
** https://wiki.mozilla.org/Summer_Campaign_2012
* Sign-up forms
** [https://donate.mozilla.org/Summer-2012 Partner Organization]
** [https://donate.mozilla.org/Summer-Code-Partner Partner Organization]
** [https://donate.mozilla.org/page/s/Summer-Code-Volunteer-Support Volunteer Support Team]
* Blog posts
** [http://engagingopenly.wordpress.com/2012/03/23/more-on-the-kitchen-table-summer-campaign/ “Kitchen Table” Summer campaign]
** [http://engagingopenly.wordpress.com/2012/03/23/more-on-the-kitchen-table-summer-campaign/ More on the kitchen table summer campaign]
** [http://rwxweb.wordpress.com/2012/03/05/webmaking-day-of-action/ Webmaking Day of Action]
 
=== Assets ===
https://wiki.mozilla.org/images/8/8c/Summer-Code-Party-postcard-samples-01.png
 
http://christopherappleton.com/work-in-progress/branding-applications-photo-01.png
 
http://christopherappleton.com/work-in-progress/branding-applications-2-01.png
 
http://christopherappleton.com/work-in-progress/summer-code-party-transform.gif
 
* [https://wiki.mozilla.org/images/0/05/Mozilla-SUMMER-CODE-PARTY-Postcard-FRONT-and-BACK.pdf Summer Campaign Flyer PDF (April 2) ]
 
== Campaign goals ==
 
*Begin to teach thousands of people to code
**This campaign won't transform participants into experts overnight, but it should give them a taste of what's possible and provide a clear path to learning/making more
*Grow interest in and awareness of Mozilla's webmaking initiatives and offerings
*Show web makers that they're part of a much larger movement and story, and provide a pathway for them to engage over the long-term
*Build a community of partners and community-based instructors that Mozilla can work with beyond this campaign
 
== Get involved ==
 
This will become much more fleshed-out over time, but if you'd like to get make sure you hear more about the campaign, please sign up here -- anyone who wants to teach others to code is more than welcome to be a part of it:
 
https://donate.mozilla.org/page/s/mozilla-summer-2012
 
If your organization would like to partner with us on this, please email Ben Simon at bsimon at mozillafoundation dot org
 
== Team  ==
* Exec lead: Erin Knight
* Program manager / event design lead: Michelle Thorne
* Organizing and partnership lead: Ben Simon
* Partnership triage / content support: John Bevan
* Learning content lead: Jess Klein
* Platform lead: Ross Bruniges
* Communications and branding: Matt Thompson
 
== Task list ==
Weekly to do's:
https://etherpad.mozilla.org/summer-weekly


*Branding for our webmakers initiative in general, and the day in particular
*Branding for our webmakers initiative in general, and the day in particular
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=== March ===
=== March ===


*Event platform process underway
*[[Webmakers/Event_Platform|Event platform]] process underway
*Curriculum design for informal events completed for testing
*Curriculum design for informal events completed for testing
*How-to's for informal events completed for testing
*How-to's for informal events completed for testing
*Legal & privacy reviews of event plans begun
*Legal & privacy reviews of event plans begun
*Test kitchen tables & hack jams scheduled for April
*Test kitchen tables & hack jams scheduled for April
*Videographer(s)/photographer(s) secured to document the test events
*'''Videographer(s)/photographer(s) secured to document the test events'''
*Begin partner outreach
*[[Summer_Campaign_2012/Partner_Kit|Begin partner outreach]]


=== April ===
=== April ===
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*Event platform completed, submitted for QA/testing by the end of the month
*Event platform completed, submitted for QA/testing by the end of the month
*Test events happen, feedback incorporated into how-to's, curriculum, and agenda
*Test events happen, feedback incorporated into how-to's, curriculum, and agenda
*Promo video for the campaign is begun using footage/photos from test events
** March 28 - April 15: Betatest I: X-Ray Goggles Kitchen Table
** April 17 - Betatest Debrief Call
*Promo video for the campaign is begun using footage/photos from test events  
** Confirm if Webmaker video can serve this purpose (Matt T)
*Legal/privacy concerns addressed about gathering materials from events
*Legal/privacy concerns addressed about gathering materials from events
*Webmaker and campaign branding finalized
*Webmaker and campaign branding finalized
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*Events platform launched
*Events platform launched
*Betatest II: kitchen tables and learning projects
*Campaign event creation pages launched
*Campaign event creation pages launched
*Campaign video launched
*Campaign video launched
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* Mozilla Festival in London, bringing in leaders, participants, experiences from campaign.
* Mozilla Festival in London, bringing in leaders, participants, experiences from campaign.


== Partners ==
=== Denmark ===
====Aalborg====
* Platform4, Christian Villum
=== Canada ===
==== Tornoto ====
* LadiesLearningCode
=== Japan ===
==== Tokyo ====
* Mozilla Japan
=== Spain ===
==== Barcelona ====
* Alina Mierlus


== Partners ==
=== UK ===
==== London ====
* Young Rewired State


=== San Francisco ===
=== USA ===
==== New York City ====
* Hive NYC
==== San Francisco ====
* Mayor of SF office. Mike Mccarthy
* Mayor of SF office. Mike Mccarthy
** [http://www.sundaystreetssf.com/event-info Sunday Streets]. May - August
** [http://www.sundaystreetssf.com/event-info Sunday Streets]. May - August
=== Other groups to contact ===
Folks doing grassroots teaching and mentoring
* Mimi and Tara
* British Telecom IT Ambassadors
* CodeNow
* CoderDojo
* Apps 4 Good
* Simon Humphreys, [http://www.computingatschool.org.uk/index.php?id=conf2011
Computing at Schools Conference]. 14th 15th June - Birmingham University - Computer Science Department.
* Alan O'Donohoe (@teknoteacher), ran [http://lanyrd.com/2012/hacktothefuture/ ran Hack to the Future]
* Leon Cych
* Adam Proctor [http://elevator.jisc.ac.uk/ideas/level Level Up - Badging Project JISC Elevator], Winchester School of Art
* Ed Baker [http://hubwestminster.net/ Westminster Hub]
*
Folks that let you customize your templates:
* tumblr
* mailchimp
* wordpress (paid only), etc.
* drupal, joomla, etc.
Folks who promote building/making things:
* Instructables
* Make magazine
* Etsy
* [http://www.creativecollaboration.org.uk/ Centre for Creative Collaboration]
Top APIs: (def more advanced)
* Google maps
* Twitter
* flickr
* Google charts
* last.fm
* Dig
Cousins" of webmaking:
* Scratch
* App Inventor
* Kodu
Others:
* NESTA
* Nominet
* British Telecom
* TV Ontario
... plus grassroots partners like Ladies Learning Code as the&nbsp; starting point.
=== Beta-Testers ===
…
Mdthorne
canmove, Confirmed users, Bureaucrats and Sysops emeriti
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