Foundation Summer 2012 Campaign Roadmap: Difference between revisions

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This summer, Mozilla will be organizing a learning & making campaign, targeted primarily at young people, to get them to use the summer to start becoming web makers -- teaching them to code in a fun, engaging, and somewhat informal way, as a pathway to making cool stuff on the web.  
This summer, Mozilla will be organizing a learning & making campaign, targeted primarily at young people, to get them to use the summer to start becoming web makers -- teaching them to code in a fun, engaging, and somewhat informal way, as a pathway to making cool stuff on the web.  


It'll look a lot like a cross between a "day of action" that a political organization might run, but crossed with a very different type of event and goal.
It'll look a lot like a cross between a "day of action" that a political organization might run, but crossed with a very different type of event and goal.  
 
We're calling it the “kitchen table” campaign for short — the idea being of 3 kids and a parent around the kitchen table — but branding is not final.  


The campaign will:
The campaign will:
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*Provide badges for participation and follow-through.
*Provide badges for participation and follow-through.
*Be a collaborative experience, where people can share what they've made, and be inspired by what others have done (and then hack it).
*Be a collaborative experience, where people can share what they've made, and be inspired by what others have done (and then hack it).
=== Useful links and context ===
Summer Campaign Roadmap
https://wiki.mozilla.org/Foundation_Summer_2012_Campaign_Roadmap
Sign-up form
https://donate.mozilla.org/Summer-2012
“Kitchen Table” Summer campaign
http://engagingopenly.wordpress.com/2012/03/23/more-on-the-kitchen-table-summer-campaign/
More on the kitchen table summer campaign
http://engagingopenly.wordpress.com/2012/03/23/more-on-the-kitchen-table-summer-campaign/
Webmaking Day of Action
http://rwxweb.wordpress.com/2012/03/05/webmaking-day-of-action/


== Campaign goals ==
== Campaign goals ==
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