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Codify a common visual language for Mozilla to be used everywhere we connect with users (product, websites, marketing, etc). | Codify a common visual language for Mozilla to be used everywhere we connect with users (product, websites, marketing, etc). | ||
== | == Overview == | ||
The Team: | |||
* Responsible: Sean Martell | * Responsible: Sean Martell | ||
* Accountable: John Slater | * Accountable: John Slater | ||
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* Consulted: Madhava Enros, Ian Barlow, Ty Flanagan, Lee Tom, Bryan Clark, Crystal Beasley, Jason Grlicky, Chris Appleton, Blake Winton | * Consulted: Madhava Enros, Ian Barlow, Ty Flanagan, Lee Tom, Bryan Clark, Crystal Beasley, Jason Grlicky, Chris Appleton, Blake Winton | ||
* Informed: Pete Scanlon, Jinghua Zhang | * Informed: Pete Scanlon, Jinghua Zhang | ||
([http://en.wikipedia.org/wiki/Responsibility_assignment_matrix RASCI background]) | |||
IRC: #style | IRC: #style | ||
Target Audience: | |||
== Action Plan == | == Action Plan == | ||
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* Begin development phase | * Begin development phase | ||
* Development complete | * Development complete | ||
assets repository | |||
promotion | |||
== Content Outline == | == Content Outline == | ||
* Intro | |||
* Brand/Identity | |||
** Brand Platform | |||
*** Promise | |||
*** Positioning | |||
*** Pillars | |||
*** Voice | |||
*** Manifesto | |||
** Visual Identity | |||
*** Guidelines | |||
*** Logos | |||
*** Wordmarks | |||
** Typography | |||
*** Typefaces | |||
*** Common Styles | |||
*** Alternates | |||
** Artwork | |||
*** Standard device illustrations | |||
*** Gear | |||
** Copy | |||
*** Tone | |||
*** Rules | |||
*** Localization info | |||
* Websites | |||
** Sandstone overview | |||
** Responsive grid | |||
** Tabzilla | |||
** Backgrounds | |||
** Typography | |||
** Button styles | |||
** Examples gallery | |||
* Products | |||
Brand Platform | |||
Typography | |||
Artwork | |||
Products | Products | ||
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etc | etc | ||
Assets | * Assets (eventually using assets.mozilla.org as a common repository) | ||
** Logos | |||
** Fonts | |||
** Code | |||
*** Sandstone details | |||
*** Tabzilla GitHub | |||
*** Footer GitHub | |||
** Useful marketing design PSDs | |||
** Product design guides/PSDs | |||
== | == Miscellany == | ||
* [https://etherpad.mozilla.org/styleguide Notes and ideas from kickoff meeting] | * [https://etherpad.mozilla.org/styleguide Notes and ideas from kickoff meeting] | ||
* [https://etherpad.mozilla.org/style-milestones First pass at milestones] | * [https://etherpad.mozilla.org/style-milestones First pass at milestones] |