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MozCampEU2012/15 years session: Difference between revisions
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15 Years of Mozilla Campaign Ideas: | 15 Years of Mozilla Campaign Ideas: | ||
In Q1 / 2013 we can celebrate 15 years of Mozilla. This is a great opportunity for both press outreach and fun community activities. During this session, we would like to share our ideas to date, get feedback and develop additional ideas we can deploy across the globe as we celebrate this milestone. | In Q1 / 2013 we can celebrate 15 years of Mozilla and look at how we'll change the Web in the next 15 years. This is a great opportunity to highlight Mozilla's growth and innovation for both press outreach and fun community activities. During this session, we would like to share our ideas to date, get feedback and develop additional ideas we can deploy across the globe as we celebrate this milestone. | ||
This session will cover: | This session will cover: | ||
- "Reality check" for ideas we already work on | - "Reality check" for ideas we already work on | ||
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'''Summary:''' | '''Summary:''' | ||
In Q1 / 2013 we can celebrate 15 years of Mozilla. This is a great opportunity for both press outreach and fun community activities. During this session, we would like to share our ideas to date, get feedback and develop additional ideas we can deploy across the globe as we celebrate this milestone. | In Q1 / 2013 we can celebrate 15 years of Mozilla and look at how we'll change the Web in the next 15 years. This is a great opportunity to highlight Mozilla's growth and innovation for both press outreach and fun community activities.During this session, we would like to share our ideas to date, get feedback and develop additional ideas we can deploy across the globe as we celebrate this milestone. | ||
- discuss what type of testimonials around 15 years of Mozilla we could produce and how to present them (e.g. video testimonials, HTML5 celebration apps, Celebration Add-Ons, testimonial quilt (Atul's quilt page) etc.) | - discuss what type of testimonials around 15 years of Mozilla we could produce and how to present them (e.g. video testimonials, HTML5 celebration apps, Celebration Add-Ons, testimonial quilt (Atul's quilt page) etc.) | ||
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- collect list the most significant 15 milestones in Mozilla's history | - collect list the most significant 15 milestones in Mozilla's history | ||
- discuss and create process to design a 15 year Mozilla celebration T-shirt / logo or similar SWAG | - discuss and create process to design a 15 year Mozilla celebration T-shirt / logo or similar SWAG | ||
- | - brainstorm 15 years of Mozilla stunt ideas: What could we do, who could organize, when we might do what and in what countries? What works internationally, what would be a great hook locally? | ||
- create wishlist for a 15 year digital marketing pack ( logos, messaging, infographics, video testimonials, posters etc.) | - create wishlist for a 15 year digital marketing pack ( logos, messaging, infographics, video testimonials, posters etc.) | ||
- discuss timelines, assign names for project leads, agree on infrastructure to use, ... | - discuss timelines, assign names for project leads, agree on infrastructure to use, ... | ||