Confirmed users
618
edits
Firefox/Planning/2013-04-10: Difference between revisions
→Market Insights from the Product Marketing Strategy Team
Irinasandu (talk | contribs) |
|||
| Line 72: | Line 72: | ||
==== Microsoft ==== | ==== Microsoft ==== | ||
* Microsoft released [www.computerworld.com/s/article/9238278/Microsoft_takes_new_Scroogled_shot_at_Google another attack] in its "Scroogled" campaign, describing how the Google Play store passes users' personal information to app developers. | * Microsoft released [www.computerworld.com/s/article/9238278/Microsoft_takes_new_Scroogled_shot_at_Google another attack] in its "Scroogled" campaign, describing how the Google Play store passes users' personal information to app developers. | ||
=== Mobile === | |||
* Facebook Home was released. | |||
** An app that extends into a whole phone experience, similar to a launcher, but with deep social integration, the product will be pre - installed on the HTC First. | |||
** It is available to install on a limited number of high - end devices (HTC One X, Samsung Galaxy S III, Samsung Galaxy Note II). | |||
** [http://ben-evans.com/benedictevans/2013/4/9/facebook-home-maths Analysts] estimate that Facebook Home is available to 10 - 15% of the current Android install base and with added support for Android 4 and later it can have an addressable base of over 50% of Android. Facebook's current mobile user base was 29% on iOS and 38% on Android in December 2012, so analysts estimate that Home will be available to 20 - 25% of the current Facebook mobile user base and assuming Android v4 support it could reach 45 - 50%. | |||
* Microsoft, Nokia, and a number of top developers have filed a formal complaint to the European Union against Google's use of its apps in Android. The accusation is of using Android " as a deceptive way to build advantages for key Google apps in 70 percent of the smartphones shipped today". This comes at a time when the European Union is in the final stages of an inquiry into the search offering of the company. | |||
* New version distribution numbers for Android put Gingerbread at 39.8%, Ice Cream Sandwich at 29.3% and Jelly Bean at 25%. The next version of Android, Key Lime Pie, is expected to be unveiled at Google I/O in May. | |||
* Today, an average US consumer spends 2 hours and 38 min a day on a phone or tablet, according to Flurry Analytics. 80% of the time is spent on apps and 20% (31 minutes) is spent on the Web. Games are the largest category in terms of time spent (32%), followed by Facebook with 18%. On iOS, the browser, Safari, comes on the third place, with 12%. | |||
* The Google Play Store was re - designed to optimize for discovery of entertainment content. | |||
== Marketing, Press & Public Reaction == | == Marketing, Press & Public Reaction == | ||