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Revision as of 06:45, 13 June 2013
, 13 June 2013→What To Do On The Day Of Your Event:
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==What To Do On The Day Of Your Event:== | ==What To Do On The Day Of Your Event:== | ||
Invited press to cover your event? Make sure you're prepared. | |||
Make sure | |||
===Roles:=== | |||
Before an event, determine who's going to play what role with the media. You should identify people for the following (and yes, one person can fill more than one role): | |||
*Spokesperson: be the official voice of the event. | |||
*Press check-in: keep track of which reporters arrive and make sure they have all the materials they need. | |||
*Interesting story: is there someone there who has a compelling story? Have them talk to a reporter | |||
Additionally, you should know who at your event is and isn't comfortable talking to reporters, or being photographed or filmed. | |||
===Know What You're Going to Say=== | |||
Brainstorm all the questions that could come up, and prepare how you'll respond to them. Also have a quick clear and concise description of what your event is. | |||
===Prepare Your Materials=== | |||
You should have: | |||
*Printed copies of your press release, a fact sheet, FAQ, etc. | |||
*Any additional information that might be relevant (how many people showed up for the event, etc) | |||
*A clear way to get in touch with you once the event is over. | |||
===Greet Reporters When They Arrive=== | |||
When a reporter arrives, introduce yourself to them, and ask if you can help them in any way. | |||
===Document Your Event=== | |||
Tell the story of your event for everyone who can't be there! Live tweet the event, take photos, collect information, and even liveblog what's happening. | |||
===Make Sure There Are Good Visuals=== | |||
TV reporters like to have what's called B-Roll: footage they can cut away to in a news story or use as a background. Make sure you have something interesting for them to film. | |||
==What To Do Once Your Event Is Over:== | ==What To Do Once Your Event Is Over:== | ||