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 <section begin=summary />{{RoadmapSummary
 |icon=Mozilla webmaker logo-icon.png
-|pagelocation=Webmaker/2013plans
+|pagelocation=Foundation/2014Plans
-|pagetitle=Webmaker 2013 Plans
+|pagetitle=MoFo 2014 Plans
 |owner=Mozilla Foundation
 |updated=Feb 4, 2013
-|description=Building a generation of webmakers. Feedback and comments welcome on the [https://groups.google.com/forum/#!forum/mozilla.webmaker Webmaker mailing list]
+|description=Draft plans for Webmaker, Open Badges and other programs managed by Mozilla Foundation]
 }}<section end=summary />
 {{DoNotEdit}}
-== Foundation Programs in 2014 ==
+The Mozilla Foundation has three major programs for: Webmaker, Open Badges and New Communities. The individual goals of each program support Mozilla's broader mission of building a web where people know more, do more and do better.
-The Mozilla Foundation has three major programs for 2014: Webmaker, Open Badges and New Communities. The individual goals of each program support Mozilla's broader mission of building a web where people know more, do more and do better.
-== Top level 2014 Goals, Strategies, & Priorities  ==
+This collection of wiki pages outlines the high level 2014 - 2016 goals for Mozilla Foundation overall and for each of these programs. ''This is a draft version of the site'' -- it will evolve into a MoFO planning hub including goals, roadmaps and status updates starting in January 2014.
+== Top level 2014 - 2016 Goals, Strategies, & Priorities  ==
 === Goals ===
 <br>
-Goal #1- <b>Shape:</b> We want to help more people use open tech and the culture of the web to take control of their online lives.<br>
+Goal #1- <b>Shape: get more people to embrace the open web.</b> We want more people to use / know / make the open technology and culture of the web.<br>
-<b>How?</b> We will actively work with our community to build open tech and the culture of the web deeply into the
+How? Actively work with our community to build open tech and the culture of the web deeply into the practices of key sectors of society, including: education, media, science, everyday creativity and social life.<br>
-practices of key sectors of society, including: education, media, science, everyday creativity and social life.<br>
-** Grow adoption, gain relevance and give people new tools and skills.<br>
+<b>In 2014</b>, we'll put our efforts into <b>growing adoption</b> of our products and programs by:
-** We will do this by: focusing on ‘lead users’ who will build, teach and bring friends.<br>
-** In addition to: Making our tools easier to adopt, use and plug into.<br>
+** Finding ‘lead users’ who want to build, teach and bring their friends.<br>
+** Making our tools easier to adopt, use and plug into.<br>
 <br>
-Goal #2- <b>Empower:</b> the community to grow to 1 million new Mozillians 10 years from now.<br>
+Goal #2- <b>Empower: gather next million Mozillians</b> We want at least 1 million new Mozillians by 2023.<br>
+<b>How?</b> Focus on lead users in 2014: people already excited about our work. Get them to help us build our products, content and community. And, of course, get them to bring their friends.<br>
-<b>How?</b> Focus on lead users in 2014: people already excited about our work. Get them to help us build our
+<b>In 2014</b>, we'll put our efforts into <b>growing community</b> participating in our programs by:
-products, content and community. And, of course, get them to bring their friends.<br>
-** Growing community is a way to drive impact<br>
+** Finding ‘lead users’ who want to build, teach and bring their friends.<br>
-** By: focusing on ‘lead users’ who will build, teach and bring friends.<br>
+** Building systematic engagement ladders that guide and empower community.<br>
-** And by: building systematic engagement ladders that guide and empower community.<br>
 === Strategies ===
-Strategy #1 - <b>Teach:</b> The idea of 'web literacy' is mainstream, people are teaching and learning it
+Strategy #1 - <b>Teach: people about the web.</b> We want to make the idea of 'web literacy' mainstream, with people teaching and learning it everywhere.<br>
-everywhere.<br>
-<br><b>How?</b> Use Webmaker to get people teaching their friends, students and colleagues about the web. Build
+<br> How? Use Webmaker to get people teaching their friends, students and colleagues about the web. Build web literacy curriculum and badges that anyone can use in their own teaching or products.<br>
-web literacy curriculum and badges that anyone can use in their own teaching or products.<br>
 Strategy #2 - <b>Build:</b> Mozilla tools are building the values of the web into how people learn and create.<br>
-<br><b>How?</b> Use BadgeKit and Open Badges to build openness and interoperability into credentials -- and
-learning in general. Build Webmaker, AppMaker. etc. tools that give people ways to create that are
+<br> How? Use BadgeKit and Open Badges to build openness and interoperability into credentials -- and learning in general. Build Webmaker, AppMaker. etc. tools that give people ways to create that leverage the core values and capabilities of the web.<br>
-leverage the core values and capabilities of the web.<br>
 == Program Goals & Individual Strategies ==