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→Market Insights from the Market Strategy Team
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* Data since the 1920s shows that the U.S. advertising industry has always been between 1% and 1.4% of GDP, averaging 1.29%. [http://www.businessweek.com/articles/2014-03-03/advertisings-century-of-flat-line-growth] For each “new” medium at the time — radio, television, and Internet — the growth pattern has seen similar curves. The first 5 years saw rapid (but declining) growth rates, and after the fifth year, growth rates stagnated. In this context, Google's approach with Google+ at the center [http://www.nytimes.com/2014/02/15/technology/the-plus-in-google-plus-its-mostly-for-google.html?_r=2] and Spider.io acquisition [http://techcrunch.com/2014/02/21/google-acquires-spider-io-to-help-spot-and-stop-online-ad-fraud/] is precise targeting which Fiber [http://www.techrepublic.com/article/googles-next-stage-of-internet-pwnership-fiber-targeting-34-cities-means-they-are-a-real-isp-now/], Glass, Now, Cars, etc enhance. | * Data since the 1920s shows that the U.S. advertising industry has always been between 1% and 1.4% of GDP, averaging 1.29%. [http://www.businessweek.com/articles/2014-03-03/advertisings-century-of-flat-line-growth] For each “new” medium at the time — radio, television, and Internet — the growth pattern has seen similar curves. The first 5 years saw rapid (but declining) growth rates, and after the fifth year, growth rates stagnated. In this context, Google's approach with Google+ at the center [http://www.nytimes.com/2014/02/15/technology/the-plus-in-google-plus-its-mostly-for-google.html?_r=2] and Spider.io acquisition [http://techcrunch.com/2014/02/21/google-acquires-spider-io-to-help-spot-and-stop-online-ad-fraud/] is precise targeting which Fiber [http://www.techrepublic.com/article/googles-next-stage-of-internet-pwnership-fiber-targeting-34-cities-means-they-are-a-real-isp-now/], Glass, Now, Cars, etc enhance. | ||
=== Mobile === | |||
* WhatsApp announced it will implement support for voice. | |||
* Nokia announced the X series base on Android and featuring the Bing mobile application suite. Aimed at the middle-tier and the emerging market, the device series is meant to replace the Nokia Asha series as the low-end of the company’s product portfolio. There are 2 devices unveiled, Nokia X and Nokia X+ and a third Nokia XL was announced. | |||
* Tizen will be refocusing on smart watches instead of smartphones, pointing to a strategy of deployment in the Internet of Things. | |||
* Privacy was a bigger theme at MWC this year than last year, with the Blackphone focused on security and privacy as a user value proposition. | |||
== Marketing, Press & Public Reaction == | == Marketing, Press & Public Reaction == | ||