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Engagement/Integrated Marketing/Getting Started/Communications: Difference between revisions
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You should start by defining the [[Engagement/Integrated_Marketing/Definitions#Communication_Channel|communication channels]] and positing them to your [[Engagement/Integrated_Marketing/Definitions#Project_Hub|project hub]]. The following are some communication channels with pros and cons to help you select which channels you should use for your project communications. | You should start by defining the [[Engagement/Integrated_Marketing/Definitions#Communication_Channel|communication channels]] and positing them to your [[Engagement/Integrated_Marketing/Definitions#Project_Hub|project hub]]. The following are some communication channels with pros and cons to help you select which channels you should use for your project communications. | ||
== IRC == | == Probing questions on a communications platform == | ||
* Does it support public and open communications? | |||
* Does it support real-time communications? | |||
* Can you have long-running threaded conversations? | |||
* Can you join in on a conversation or do you have to be manually invited in by someone else? | |||
* Do you legally have to keep your communications private? | |||
* Do you prefer platforms that seem familiar or do you like to learn something new? | |||
* Do you want to create a new island of communications or do you want to go where everyone else is at? | |||
== Optional Platforms == | |||
=== IRC === | |||
[[IRC|IRC]] is a chat-like communications platform for real-time discussions that is accessible by anyone in the world. You can chat privately with specific people or you can chat in rooms specific to a project or a team. | [[IRC|IRC]] is a chat-like communications platform for real-time discussions that is accessible by anyone in the world. You can chat privately with specific people or you can chat in rooms specific to a project or a team. | ||
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Cons: Typically requires an additional program or application like [http://colloquy.info/ Colloquy] to run, understanding the commands to join a room or private message someone. Without additional technology or reviewing logs, old messages are not saved. | Cons: Typically requires an additional program or application like [http://colloquy.info/ Colloquy] to run, understanding the commands to join a room or private message someone. Without additional technology or reviewing logs, old messages are not saved. | ||
== Bugzilla Comments == | === Bugzilla Comments === | ||
While Bugzilla is Mozilla's primary bug-tracking system, a "bug" can represent anything. A bug can be a collection of activities to perform, a specific [[Engagement/Integrated_Marketing/Definitions#Requirements|requirement]] needed, a [[Engagement/Integrated_Marketing/Definitions#Tracking_Bug|tracking bug]], or pretty much anything else. Within each bug, you can conversations. You can reply to people, post questions/comments, and specifically ask for a comment from one or more people. If you don't like how Bugzilla looks, tt is also recommened that you install [https://addons.mozilla.org/en-US/firefox/addon/bugzillajs/ BugzillaJS] and [https://addons.mozilla.org/en-US/firefox/addon/bugzilla-tweaks/ Bugzilla Tweaks] add-ons that dramatically improve the user experience. | While Bugzilla is Mozilla's primary bug-tracking system, a "bug" can represent anything. A bug can be a collection of activities to perform, a specific [[Engagement/Integrated_Marketing/Definitions#Requirements|requirement]] needed, a [[Engagement/Integrated_Marketing/Definitions#Tracking_Bug|tracking bug]], or pretty much anything else. Within each bug, you can conversations. You can reply to people, post questions/comments, and specifically ask for a comment from one or more people. If you don't like how Bugzilla looks, tt is also recommened that you install [https://addons.mozilla.org/en-US/firefox/addon/bugzillajs/ BugzillaJS] and [https://addons.mozilla.org/en-US/firefox/addon/bugzilla-tweaks/ Bugzilla Tweaks] add-ons that dramatically improve the user experience. | ||
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Cons: Some people find all of the features and options overwhelming. Comments have to exist within a bug itself and there is no generic project conversation forum. | Cons: Some people find all of the features and options overwhelming. Comments have to exist within a bug itself and there is no generic project conversation forum. | ||
== Basecamp == | === Basecamp === | ||
[https://basecamp.com/ Basecamp] is a web-based communications and collaboration tool that is broken down into four main areas: conversations, content, files, and calendar entries. Basecamp is a service that Mozilla pays for and is mainly used by just the Engagement team. | [https://basecamp.com/ Basecamp] is a web-based communications and collaboration tool that is broken down into four main areas: conversations, content, files, and calendar entries. Basecamp is a service that Mozilla pays for and is mainly used by just the Engagement team. | ||
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Cons: Private/closed communications and someone on the project has to manually add additional people to collaborate, no version control on files. | Cons: Private/closed communications and someone on the project has to manually add additional people to collaborate, no version control on files. | ||
== Mailing List == | === Mailing List === | ||
Mozilla's [https://lists.mozilla.org/listinfo mailman mailing list] service provides Mozillians the ability to create public e-mail based mailing lists for their team and/or project. | Mozilla's [https://lists.mozilla.org/listinfo mailman mailing list] service provides Mozillians the ability to create public e-mail based mailing lists for their team and/or project. | ||
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Cons: You will need to use your email program or web-based e-mail to communication and you should set up filters to keep the messages self-contained. | Cons: You will need to use your email program or web-based e-mail to communication and you should set up filters to keep the messages self-contained. | ||
=== Yammer === | |||
[http://yammer.com Yammer] is very similar to basecamp in terms of functionality except that it has more of a Facebook-UI. | |||
Pros: All Mozilla employees have an account by default, you can create custom groups to collaborate on a specific topic or project. | |||
Cons: Yammer is closed to the outside world unless their email are manually added to the system. | |||
== Recommendation == | |||
* Be open unless 100% necessary to be closed. Being closed does not support the Million Mozillians organization goal. | |||
* Limited the amount of communication channels that you use on your project or team. Mozilla already creates a lot of "noise" and it can be confusing on projects where to listen to. | |||
* Use Bugzilla for conversations on specific actions or deliverables and don't shy away from the tool because it looks confusing. Install the add-ons mentioned above. | |||
* Learn IRC since that is how the rest of the company communicates in real-time and helps [[Engagement/Integrated_Marketing/Definitions#Block|unblock]] each other. | |||
* Don't start using a new communication tool unless you have evaluated it with the criteria above. | |||