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→Goals
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=Goals= | =Goals= | ||
* '''Increase our conversion rate'''. Of visitors to users. From 3% to 6%. | * '''Increase our conversion rate'''. Of visitors to users. From 3% to 6%. | ||
* '''Customize | * '''Customize our story and CTAs for key audiences'''. Especially Mozilla.org visitors and Firefox snippet-clickers. | ||
* '''Provide | * '''Provide the right CTAs'''. This is crucial. "Find or host an event" alienates a ton of traffic -- we need to test better CTAs. | ||
* '''Bring science'''. Rigorously test and optimize our ability to turn Mozilla traffic into users and contributors. | * '''Bring science'''. Rigorously test and optimize our ability to turn Mozilla traffic into users and contributors. | ||
==What we're shipping== | ==What we're shipping== | ||
* 1) '''A landing page for mozilla.org referral traffic'''. Webmaker currently get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for this traffic. | * 1) '''A landing page for mozilla.org referral traffic'''. Webmaker currently get tons of traffic from the mozilla.org front page. We can increase the conversion rate of that traffic by creating a custom landing page for this traffic. | ||
* 2) '''Firefox Maker Party snippet'''. We'll get a Maker Party Firefox snippet in July. We | * 2) '''Firefox Maker Party snippet'''. We'll get a Maker Party Firefox snippet in July. We need a landing page and CTAs that is tailor-made for this audience. | ||
* 3) '''White house Maker Party announcement'''. Do we need a custom landing page for this? Or are we just sending people to https://wiki.mozilla.org/Webmaker/Maker_Party ? | * 3) '''White house Maker Party announcement'''. Do we need a custom landing page for this? Or are we just sending people to https://wiki.mozilla.org/Webmaker/Maker_Party ? | ||
* 4) '''The right calls to action'''. We need | * 4) '''The right calls to action'''. We need to think more creatively about our CTAs. | ||
Then we will test and optimize. | Then we will test and optimize. | ||