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* '''Use Unbounce'''. To make it faster and easier to get started. Less design and production work, more emphasis on testing copy, CTAs, etc. Matt can work with Studio MoFo / Engagement Team | * '''Use Unbounce'''. To make it faster and easier to get started. Less design and production work, more emphasis on testing copy, CTAs, etc. Matt can work with Studio MoFo / Engagement Team | ||
* '''Test and optimize'''. Have Adam and Andrea make smart use of testing variants. Adam monitors the stats in Unbounce to guide us. | * '''Test and optimize'''. Have Adam and Andrea make smart use of testing variants. Adam monitors the stats in Unbounce to guide us. | ||
* Ship to production once we have | * '''Ship to production once we have a design we like'''. So that we can ensure proper responsieness and localization. Unbounce will handle the variants and testing part -- these are just static pages. | ||
=Goals= | =Goals= | ||