Update:RequirementsStats

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This a wishlist of AMO and Addons key metrics.

Some of these metrics already exist in various parts of the AMO admin control panel but may require consolidation

STATUS

TO DO

  • Map out the user flows and indicate what we currently measure and what we need to measure at each point in the flow (e.g. instrument button clicks, count impressions, etc...)
  • Draw the Venn of users and how they breakdown along different dimensions
  • Should we add an uninstall ping?
  • What happens when an add-on updates itself to version n+1 but doesn't include localization data for an existing locale? (e.g. you have pl installed and then upgrade to n+1 which doesn't have a pl localization resources)
  • Add a time element to ALL of the data below

Global

  •  % of Firefox users who have "tried" an add-on (and absolute number) [May be impossible to measure]
  •  % of Firefox users with 1 add-on installed (and absolute number)
  •  % of Firefox users with 2 add-ons installed (and absolute number)
  •  % of Firefox users with 3 add-ons installed (and absolute number)
  •  % of Firefox users with 4 add-ons installed (and absolute number)
  •  % of Firefox users with 5 add-ons installed (and absolute number)
  •  % of Firefox users with at more than 5 add-ons installed (and absolute number)
  • Histogram based on number of add-ons installed

Add-ons Population

(Ap=AMO-hosted public, As=AMO-hosted sandboxed, N=Non-AMO hosted)

  • Total add-on population: grand total (by Ap, As, N)
  • Per app by add-on type: Extensions Themes, Dictionaries, Search Plugins, Plugins & Lang Packs (by Ap, As, N)
  • Total add-on population for Mozilla platform
      • Firefox
      • Thunderbird
      • Seamonkey
      • Sunbird
      • Flock, Miro, Songbird, etc...
  • Competitor offerings: Safari plugins, IE add-ons, Opera

Add-ons Velocity

During the last week/month, which category areas have seen the most activity? (Top 10)

    • Most addons updates & nominated from sandbox
    • Most user reviews
    • Most user discussion
  • Top 20 most highly rated addons for all time/last week/last month
  • For specific add-on, which ones have had the most activity. As a % of reviews/download, reviews/update ping, etc... (or other buzz metric)

Add-ons Downloads & Activity

  • Total number of addons downloaded all time/last week/last month
    • By Browser Version
    • By Operating System
    • By Locale
    • By geoip?
  • Top 20 most downloaded addons for all time/last week/last month
  • Top 20 most downloaded (non-recommended) addons for all time/last week/last month
  • Peak Session Count for last week, last month, average session count per day

Add-On Usage

  • Total number of active daily pings (today, avg for last week, avg for last month)
    • By Locale
    • By Browser Version
    • By OS
  • Total number of active users
  • Average number of Addons Per User
  • Percent of Firefox Users with at least n add-ons
  • Top 100 most update ping'ed add-ons
    • By Browser Version
    • By OS
    • By Locale
  • Overall distribution of specific add-ons vs. Firefox add-on user population

Basic Site Stats (urchin/Google Analytics)

  • Page Views
    • {By Browser Version, OS}
  • Unique Users
  • Session Counts
  • Click paths
  • Singular add-on impression data (how often is X shown). Need to consider PV's as well as API
  • Top 50 search terms
    • {By AMO Site Locale - e.g. 60% en-US, etc...}

Localization Stats

  • For each supported locale
    • Add-On Availability/Coverage
    • Add-On Metadata Availability/Coverage
    • AMO Localization

Localization Metrics for langpack producers

  • This is not just AMO but the main l10n work in the product
  • Pings from active users
  • Downloads (separate from upgrades)
  • CSV format
  • Platform data

Addons Developers view

  • Downloads per week/month (preferably as CSV data) - to see new user penetration. Should differentiate upgraders from new users
  • Pings per week/month - to see active users.

Editor Community Metrics

  • How many Reviews are currently in the Moderation Queue
  • How many Add-Ons are currently in the Pending Updates Queue
  • How many Add-Ons are currently in the Nominated Queue

Efficiency measure - Over the last week/month

  • How many Reviews were processed from the Moderation Queue
  • How many Add-Ons were processed from the Pending Updates Queue
  • How many Add-Ons were processed from the Nominated Queue
  • What is the average time in the queue? Is the avg age improving over time?
  • How many editors do we have?
  • What percentage of the work over the past week/month is done by each editor?