Webdev/Web Production/Goals/2013

Q2

Q2 overview:

Overarching Web Prod/Websites Q2 Goal:

Create web content and tools to support the Fx OS consumer launch and related marketing campaigns within required timelines.

Supporting deliverables:

• Build and publish Fx OS consumer marketing content on mozilla.org, including newsletter sign-up to be notified when phone is available in users' countries

• Redesign the Firefox family product pages on mozilla.org to better communicate the Firefox brand story.

• Launch redesigned Mozillians.org homepage and profile design and integrate with the badges project.

• Launch student ambassador's sign-up form and newsletter

• Rearchitect the Snippet Service: Implement using the playdoh technology stack, enable easier campaign creation and management.

Other Q2 Deliverables

• Migrate everything out of legacy mozilla.org that does not require engineering of a new publishing workflow/system.

• Decide if content should be deleted, moved to another website, or built in Bedrock.

• Align organizational and website goals with web analytic metrics and reporting.

• Test new UI designs for /firstrun to improve Fx desktop ADIs and learn how browser downloaders are influenced by /firstrun.

• Test new variations of Firefox download buttons and learn what works best on what pages.

• Mozilla.org homepage: Review homepage performance against stakeholder expectations and plan improvements as needed.

• Aurora download flow: Complete technical and UI improvements to the Aurora download flow.