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* E.g. Help (verb) all internet users (target population) understand the web better (outcome). | * E.g. Help (verb) all internet users (target population) understand the web better (outcome). | ||
* Aim for: 8 words or less (it will likely start longer, but aim for this). | * Aim for: 8 words or less (it will likely start longer, but aim for this). | ||
'''Impact milestones''': describe specific measurable changes that are a step towards the impact statement. | '''Impact milestones''': describe specific measurable changes that are a step towards the impact statement. | ||
* A win we can map a path to in 6-24 months | * A win we can map a path to in 6-24 months | ||
* Each working group will have several milestones | * Rolls up into one of the two main impact statements | ||
* Each working group will have several (or many) milestones | |||
* ''These milestones will drive options for where and when we invest resources'' | |||
* Aim for: Memorable, measurable, motivational, manageable (4Ms) | * Aim for: Memorable, measurable, motivational, manageable (4Ms) | ||
* Aim for: 8 words or less | * Aim for: 8 words or less | ||
* Also see [https://en.wikipedia.org/wiki/SMART_criteria SMART] goals for a useful framework | * Also see [https://en.wikipedia.org/wiki/SMART_criteria SMART] goals for a useful framework | ||
</big> | </big> | ||
=Baseline Impact Statements = | |||
* Leadership: More people teach and advocate for the web. | |||
* Advocacy: *Many* more people understand and care about the internet. | |||
* We can and should evolve the wording, but the core goals are fixed at this point. | |||
* Ideally, these feed each other: | |||
** 0. We provide leadership development and advocacy platform | |||
** 1. Result: more people teach and advocate for the web | |||
** 2. Which ultimately results in: many more people understand and care about the internet. | |||
=Example Impact Milestones = | =Example Impact Milestones = |
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