Confirmed users
137
edits
Marketing/Glossary: Difference between revisions
m
Add DAU, aDAU
(→Glossary of Common Marketing Terms: add t-shape skills) |
m (Add DAU, aDAU) |
||
| Line 3: | Line 3: | ||
; ADI : Average Daily Instances. The average number of people who use Firefox every day, usually as their default browser. | ; ADI : Average Daily Instances. The average number of people who use Firefox every day, usually as their default browser. | ||
; aDAU : active Daily Active User. Someone who doesn't just use Firefox every day casually, but uses it as their primary browser and spends a good amount of time online. | |||
; Agile : [http://www.agilemarketing.net/what-is-agile-marketing/ Marketing] | ; Agile : [http://www.agilemarketing.net/what-is-agile-marketing/ Marketing] | ||
| Line 13: | Line 15: | ||
; DAM : Digital Asset Management. | ; DAM : Digital Asset Management. | ||
; DAU : Daily Active User. Someone who uses Firefox every day, probably as their primary browser. | |||
; Durable Team : | ; Durable Team : | ||
| Line 22: | Line 26: | ||
; KPI : Key Performance Indicator. This is a metric used to measure the success of a given marketing project or campaign. For instance, number of software downloads, number of accounts registered, or number of units ordered. It may also be a proportion of some other number, such as a percentage of total sales coming from repeat customers. | ; KPI : Key Performance Indicator. This is a metric used to measure the success of a given marketing project or campaign. For instance, number of software downloads, number of accounts registered, or number of units ordered. It may also be a proportion of some other number, such as a percentage of total sales coming from repeat customers. | ||
; MAU : Monthly Active User. | ; MAU : Monthly Active User. Someone who uses Firefox at least once a month, probably as a secondary browser. | ||
; MVP : Minimum Viable Product. | ; MVP : Minimum Viable Product. | ||