Drumbeat/Scenarios/scenario3: Difference between revisions

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 ==Campaigns and activities==
-Start up assets we need for all of these campaigns:
+Main actions and elements of the campaign:
-* Better definition of the open web, tied mostly to a list of technologies (HTML5, JS, etc) but also with a looser values explanation that can be used w/ broader public.
+* 'Open Web' logo program displayed by sites proudly built w/ open web technologies ''(bongo)''
-* Open Web logo program that people using these technologies on their sites can participate in.
+* Decentralized, locally organized talks, meetups and presentations evangelizing benefits of open web to web site owners and bloggers ''(conga)''
-* Data visualizations showing the topology of the open web -- what technologies are being used how much by whom.
+* Upgrade the Web Festival, major event combining thought leadership and creation of demos and content showcasing the open web ''(tympani)''
-** This could grow over time to include 'open' at other layers of the internet stack (e.g. network or content)
+* Campaign by web site owners and bloggers asking users to upgrade to a modern browser ''(bongo)''
-* Demos that show open web technologies in action, illustrate what it can create and how its different
+* Small actions and video contest that anyone who wants to evangelize the open web can participate in ''(bongo)''
 === Bongo: online campaigns  ===
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 * Hold somewhere outside of US to establish international cred, and / or do in multiple places
 * Can probably be early in the year as way to generate content for other two campaign streams
+=== Campaign content and materials ===
+Start up assets we need for all of these campaigns:
+* Better definition of the open web, tied mostly to a list of technologies (HTML5, JS, etc) but also with a looser values explanation that can be used w/ broader public.
+* Open Web logo program that people using these technologies on their sites can participate in.
+* Data visualizations showing the topology of the open web -- what technologies are being used how much by whom.
+** This could grow over time to include 'open' at other layers of the internet stack (e.g. network or content)
+* Demos that show open web technologies in action, illustrate what it can create and how its different
 == SWOT Analysis  ==