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|icon=Mozilla webmaker logo-icon.png
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|pagelocation=Foundation/2014Plans
|pagelocation=Foundation/2014Plans
|pagetitle=MoFo 2014 Plans
|pagetitle=MoFo 2014 Plans
|owner=Mozilla Foundation
|owner=Mozilla Foundation / Mark Surman
|updated=Dec 12, 2013
|updated=Jan 13, 2014
|description=Draft plans for Webmaker, Open Badges and other programs managed by Mozilla Foundation
|description=Working plans for Mozilla Foundation programs including Webmaker
}}<section end=summary />
}}<section end=summary />


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The Mozilla Foundation has three major programs for: Webmaker, Open Badges and New Communities. The individual goals of each program support Mozilla's broader mission of building a web where people know more, do more and do better.
'''The Mozilla Foundation team runs a number of major initiatives: Webmaker, Open Badges Open News, Mozilla Science Lab and Mozilla Open Policy Fellows.''' This wiki houses 2014+ goals, roadmaps and status updates for these initiatives. For an overview of overall Mozilla goals for 2014 see [https://wiki.mozilla.org/2014 the main Mozilla 2014 Goals wiki page].


This collection of wiki pages outlines the high level 2014 - 2016 goals for Mozilla Foundation overall and for each of these programs. ''This is a draft version of the site'' -- it will evolve into a MoFO planning hub including goals, roadmaps and status updates starting in January 2014.
==MoFo 2014 Goals==


== Top level 2014 - 2016 Goals, Strategies, & Priorities  ==
MoFo initiatives support Mozilla's broader mission of building a web where people know more, do more and do better. These initiatives share two goals for 2014+:


=== Goals ===
* Goal #1: <b>10x the community actively contributing to our initiatives.</b> With the ultimate goal of getting 1 million new Mozillians by 2023.
<br>
**''How?''
Goal #1- <b>Shape: get more people to embrace the open web.</b> We want more people to use / know / make the open technology and culture of the web.<br>
***a. put in place clear engagement ladders across all initiatives and  
***b. prioritize lead users 'lead users' who will help us build and teach.''
**''Metric:''
*** 10k active contributors for MoFo initiatives.


How? Actively work with our community to build open tech and the culture of the web deeply into the practices of key sectors of society, including: education, media, science, everyday creativity and social life.<br>
* Goal #2: <b>grow adoption of Webmaker, </b> the ultimate goal of getting more people to embrace the open technology and culture of the web.
**How?
*** a. make our tools easier to adopt, use and plug into and
*** b. prioritize lead users 'lead users'.
** ''Metric:''
*** The Webmaker community to include 10k active contributors teaching web literacy.


<b>In 2014</b>, we'll put our efforts into <b>growing adoption</b> of our products and programs by:
As suggested above, '''2014 will include a major focus on lead users''': people already excited about our work. Get them to help us build our products, content and community. And, of course, get them to bring their friends.<br>


** Finding ‘lead users’ who want to build, teach and bring their friends.<br>
For more on the overall Mozilla mission that drives these goals, please the [https://www.mozilla.org/en-US/about/manifesto/ Mozilla Manifesto] or watch Mitchell Baker's [https://air.mozilla.org/nature-of-mozilla/ Nature of Mozilla video].
** Making our tools easier to adopt, use and plug into.<br>
<br>


Goal #2- <b>Empower: gather next million Mozillians</b> We want at least 1 million new Mozillians by 2023.<br>
==2014 Program Goals and Roadmaps==


<b>How?</b> Focus on lead users in 2014: people already excited about our work. Get them to help us build our products, content and community. And, of course, get them to bring their friends.<br>
'''**need to update info below this line - May 26, 2014 (MS)**'''


<b>In 2014</b>, we'll put our efforts into <b>growing community</b> participating in our programs by:
The wiki pages listed below include detailed goals, roadmaps and status updates for all MoFo run projects. They also include stories that describe each program's vision.


** Finding ‘lead users’ who want to build, teach and bring their friends.<br>
===Webmaker===
** Building systematic engagement ladders that guide and empower community.<br>
* Top 2014 priority: '''10k teachers and mentors contributing to Webmaker'''
** Webmaker story: what are we trying to build and for who?
* [https://wiki.mozilla.org/Webmaker Main Webmaker wiki]
** [https://wiki.mozilla.org/Webmaker/Roadmap 2014 Webmaker roadmap]
* Appmaker wiki
** Appmaker roadmap


=== Strategies ===
===Open Badges===
* Top 2014 priority: '''Launch BadgeKit and deploy for cities; build and launch a compelling Mozilla badge system'''
** [https://wiki.mozilla.org/Foundation/2014Plans/OpenBadges#Open-Badges-Story Open Badges story: what are we trying to build and for who?]
* [https://wiki.mozilla.org/Badges Main Open Badges wiki]
** [https://wiki.mozilla.org/Foundation/2014Plans/OpenBadges#Milestone_Roadmap_Q1_Q2_2014 Open Badges roadmap in wiki]
** [https://github.com/mozilla/openbadges-badgekit/wiki/Milestone-Roadmap-Q1-Q2-2014 Open Badges roadmap in github]


Strategy #1 - <b>Teach: people about the web.</b> We want to make the idea of 'web literacy' mainstream, with people teaching and learning it everywhere.<br>
===New Communities===
* Top 2014 priority: '''replicate Open News model for science and internet policy'''


<br> How? Use Webmaker to get people teaching their friends, students and colleagues about the web. Build web literacy curriculum and badges that anyone can use in their own teaching or products.<br>
* [https://wiki.mozilla.org/OpenNews Open News Wiki]
** [https://wiki.mozilla.org/OpenNews/roadmap Open News Roadmap]
** Open News story: what are we trying to build and for who?
* [http://wiki.mozilla.org/ScienceLab Main Science Lab wiki]
** [https://wiki.mozilla.org/ScienceLab/roadmap Science Lab Roadmap]
** Mozilla Science Lab story: what are we trying to build and for who?
* Mozilla Internet Policy wiki / roadmap (coming soon)


Strategy #2 - <b>Build:</b> Mozilla tools are building the values of the web into how people learn and create.<br>
===MoFo Support Programs===
* Engagement
* Operations


<br> How? Use BadgeKit and Open Badges to build openness and interoperability into credentials -- and learning in general. Build Webmaker, AppMaker. etc. tools that give people ways to create that leverage the core values and capabilities of the web.<br>
==Related Posts and Resources==


 
* MoFo Dec 2013 board slide screen cast, including overview of 2014 plans and budget
== Program Goals & Individual Strategies ==
* [http://commonspace.wordpress.com/category/statusupdate/ All MoFo board slide blog posts]
<br>
* [https://wiki.mozilla.org Main Mozilla Project wiki]
 
* [http://www.mozilla.org/en-US/foundation/about/ MoFo board]
=== 1. Webmaker Goals & Strategy ===
<br>
Webmaker is a collection of innovative tools and curricula for a global community that is teaching
the web. Appmaker, a tool within Webmaker, focuses on the mobile web, building an open ecosystem for authoring, teaching and sharing mobile apps.
<br>
 
<b>Webmaker Goals</b>
 
<b>1.1 Shape:</b> More people from every corner of the globe are actively creating the web and recognizing
the value of open technology.<br>
<b>1.2 Teach:</b> Events, Hives and mentorship programs teach Webmaker's tools and the values of a web
that is open and interoperable.<br>
<b>1.3 Build:</b> Webmaker.org, Make API and the Web Literacy Standard support a worldwide web literacy
movement.<br>
<b>1.4 Empower:</b> A growing community of mentors from around the world teach the web in their
communities and share their stories and resources on webmaker.org.<br>
 
<b>Appmaker Goals</b>
 
<b>1.5 Shape:</b> Appmaker has reset the bar, allowing more individuals, businesses and developers to actively
engage in and leverage the mobile web with self-authored apps.<br>
<b>1.6 Teach:</b> Making an app is a popular entry point for people to learn that they have agency over their
online lives, and well-traveled on-ramps encourage deeper learning about the web.<br>
<b>1.7 Build:</b> Appmaker improves accessibility in app authoring, significantly increasing the number of
people making and collaborating on mobile apps.<br>
<b>1.8 Empower:</b> Through component authoring, localizing, and teaching.<br>
 
=== Webmaker Story ===
<br>
<b>1. What is Webmaker and why does it matter?</b><br>
Webmaker is a collection of innovative tools and curricula for a global community that is teaching the web.<br>
 
<b>2. How will it shape the world by 2016?</b><br>
Webmaker will continue growing as a vibrant community dedicated to fostering web literacy. We are
distinct from the learn-to-code market and by 2016, our nuanced and multi-disciplinary approach to
teaching digital skills — one that emphasizes creativity and empowerment while resting on the foundations
of the Web Literacy Framework — will put us in a unique class. Across the world, people will naturally
reach for our tools when they want to learn and create on the web, and especially when they want to
teach others. An ecosystem of Webmaker badges will support learners, allowing them to chart their
progress. Events, mentorship programs and the global Hive Learning Network will offer robust pathways
to contribution, empowering hundreds of thousands of makers and mentors to build, learn and teach the
web.<br>
 
<b>3. Why will people get involved in what we're doing?<br></b>
Webmaker offers value to diverse audiences. Growing numbers of educators will use our tools because
they help students internalize learning about privacy, collaboration, mixed media authoring and code. Many
teachers and mentors want to broaden their own understanding of the web in a social environment that
increases their reach, and Webmaker provides a community for such professional development to occur.
Learners will engage with our curriculum because it is relevant and fun. We are continually working to
make our tools more social and our resources more discoverable to serve learners from all over the
world. Tool developers will increasingly use Webmaker because our free and open Make API allows them
to target their tools to a growing audience of educators.<br>
 
<b>4. Why will lead users or partners get involved?</b><br>
We are a powerful and diverse community of schoolteachers, parents, hackers, informal educators,
librarians, media artists, community activists and people energized by fostering a better understanding of
the web. By advancing the notion that being a contributor to the web involves harnessing the creativity and
culture of the medium, we embrace a broad set of skills and talents. This results in more varied
partnerships than platforms that focus solely on code. Many diverse communities care about design,
privacy and education. By partnering with leaders in these communities, Webmaker will access greater
distribution channels, global audiences and expertise in curriculum. In return, we offer platform that
effectively connects a vibrant and global community of people passionate about teaching the web.<br>
 
<b>5. What we're doing in 2014 to move towards this:</b><br>
--- We will bring our products to market. We will clarify our lead user market of teachers, segmenting
them by geography, demographics and psychographics into actionable users. We will localize and
invest in community-building efforts in emerging areas such as Brazil, India and China.<br>
 
--- We will maintain our existing tools. As Popcorn Maker, Thimble and the X-Ray Goggles become
more stable, we will focus on maintaining them rather than developing major new features.<br>
 
--- We will expand the Hive Learning Project. We will define and cultivate Hive Learning Networks,
and promote cross-Hive collaboration with a Hive pop-up event guide and a "Hive in your City"
guide.<br>
 
--- We will introduce Appmaker. Working with our colleagues in Mozilla Labs, we will launch
Appmaker as another excellent tool to teach the web. Appmaker will form the first test of our
Make API, a federated method for 3rd party apps outside of Webmaker to publish into our
ecosystem. The thrill of creating an app will help us reach the broad market relevance we are
striving for.<br>
 
--- We will build world-class curriculum. Using a combination of internal resourcing and community
outreach, we will create a curriculum that is both indexable and discoverable. Increasingly, this will
be the primary method by which users experience webmaker.org and we will focus our UX efforts
in clarifying the learning journey we want our users to take. We will create pathways through this
curriculum based on the Web Literacy Framework that we can assess and accredit via Open
Badges.<br>
 
--- We'll help Firefox become a tool to teach the web. We'll provide low-touch yet smart ways, like
Dev Tools publishing to Webmaker, to onboard makers through Firefox. We'll also integrate
accounts, allowing anyone who signs up to Firefox to automatically sign up to Webmaker as well.<br>
 
--- We'll bake webmaking into the Million Mozillians effort. Mozilla is putting renewed energy into
community building across the project. Through collaborations with teams such as MDN, Reps,
SUMO, and Firefox Student Ambassadors, we'll develop contribution pathways from those
programs into Webmaker and vice versa.<br>
 
--- We'll make Webmaker more social. Using a combination of our events platform, self-curated
profiles and simple tools that allow users to chat and message, we'll establish Webmaker as a place
to collaboratively teach the web.<br>
 
<b>6. Possible revenue opportunities:</b>
As the locus of an emerging web literacy movement, distinct from the saturated learn-to-code community,
we are in a unique position to attract funding partners. The UK Big Lottery Fund, the European Digital
Education Fund, Telefonica's Think Big program and Brazil's Omidyar have recognized the differentiated
offering we provide and our unique ability to deliver it. We will also explore opportunities to attract
funding based on the different strands of the Web Literacy Framework, beginning with privacy and
collaboration.<br>
 
<b>7. Why the Webmaker community will succeed:</b><br>
--- Because Webmaker has clarity on its audience and is primed to go to market.<br>
--- Because we are confidently integrated into a wider Mozilla strategy and will be able to leverage
channels, expertise and shared goals.<br>
--- Because our engineering process has matured to the point where we can quickly move from user
insight to shipped feature.<br>
--- Because we are localized and can work globally through our own channels and those of our
partners.<br>
--- Because we have expertise in events and community organizing: Mozfest, the Hive Network and
Mozilla Reps are all primed to onboard users to webmaker.org.<br>
--- Because we have helped build and shape a pedagogy for teaching the web.<br>
 
=== 2. Open Badges Goals & Strategy ===
<br>
Open Badges re-imagines credentials to support a transformed culture of learning where skills,
interests and achievements are recognized and connected with digital badges to share across the
web, granting access to jobs, advancement and education.
<br>
 
<b>Goals</b>
 
<b>2.1 Shape:</b> A distributed credentialing system connects greater numbers of people to open technology
and makes learning, employment and identity on the web more interoperable.<br>
<b>2.2 Teach:</b> The Open Badge ecosystem has an abundance of quality opportunities to foster and
recognize learning and teaching experiences that align with Mozilla's values.<br>
<b>2.3 Build:</b> BadgeKit forms the core technical infrastructure of a vibrant and interoperable open
ecosystem of learning.<br>
<b>2.4 Empower:</b> A thriving community of issuers, endorsers and validators recognizes and reinforces
a culture of learning based on shared digital badges.<br>
 
=== Open Badges Story ===
 
<b>1. What is Open Badges and why does it matter?</b><br>
Open Badges is a project that re-imagines credentials to support a transformed culture of learning - one
where all types of learning, skills, interests and achievements are recognized and connected using digital
badges that can be shared across the web to unlock access to relevant job opportunities and advancement.
 
<b>2. How will it shape the world by 2016?</b><br>
Open Badges is dedicated to recognizing and connecting learning across all contexts, in and out of school,
allowing learners to gain insight into the skills they need in order to accomplish their goals, capture and
communicate those skills once they've been obtained, and unlock access to relevant jobs and opportunities
for advancement.
 
The Open Badges community has an audacious goal of a transformed culture of learning, employment and
identity across the web. Throughout 2014-2016, Open Badges will support thousands of issuers, endorsers
and validators in recognizing learning of all kinds through an open ecosystem of digital badges.
Subsequently, millions of learners will be able to build a collection of badges that truly represents their
lifelong learning and skills, and connects them to jobs, credit and other advancement opportunities. By the
end of 2016, we will see that new culture in action, with open badges issued by over 5,000 organizations,
impacting over 5 million learners and workers. Badges will be a key way that individuals represent
themselves online, and will be used in many hiring and admission decisions.
 
<b>3. Why will people get involved in what we're doing?</b><br>
Mozilla Open Badges includes both an open standard for badges, as well as free software to make the
badging experience easy and personal. The shared standard enables openness and interoperability within
historically siloed credentialing systems. As a result, badges can operate as the key connector to ignite and
support a culture of learning that works like the web. Beyond the tools, Open Badges thrives on an active
and growing community who informs and drives this work forward with us.
 
<b>4. Why will lead users or partners will get involved?</b><br>
The lead partners for Open Badges, including badge issuers, endorsers and validators, provide valuable
ways for learners to build upon and demonstrate what they know and can do. Issuers — often teaching
and learning organizations — benefit by plugging into a broader ecosystem of learning. Their learning
opportunities, recognition systems and brands will gain exposure beyond their networks, bringing more
learners, prestige and endorsement. Endorsers and validators have access to a connected ecosystem
where they support and promote specific skills, and exceptional learning opportunities for each skill.
Finally, badges are data, and privacy-friendly analytics around impact and outcomes are an attractive driver
for these contributors.
 
Employers will benefit from making hiring decisions based on verified skills instead of, or in addition to,
self-reported resumes. Learners will have the ability to stitch together their learning across multiple
experiences, access opportunities needed to reach their goals and easily communicate their skills to
employers.
 
<b>5. What we're doing in 2014 to move towards this:</b><br>
Mozilla's role is to shepherd, protect and promote the open standard for badges, to ensure that badges are
interoperable and have currency in the ecosystem, as well as to build the scaffolding needed for a healthy,
open badging ecosystem to exist and thrive. This includes open tools to support critical elements of the
badging experience, and the common interfaces and channels to ensure that a connected ecosystem of
tools, support and services can exist. In 2014, the Open Badges team will build and release BadgeKit, an
open tool stack to support the entire badging experience, including defining and issuing badges. We will
also launch the Badge the World campaign to invite and support a wide diversity of organizations and
global communities into badging. Finally, we hope to engage more deeply with key global organizations like
the United Nations, as well as the Department of Vocational and Adult Education, the Scottish
Qualifications Authority, DigitalME, After-School Networks, and numerous universities and community
colleges to develop important badge systems.
 
<b>6. Possible revenue opportunities:</b><br>
In addition to a large and growing community of contributors, the Open Badges work requires a solid set
of paid contributors as a means to further support the initiative. Revenue opportunities may include
offering badge system design services to new issuers, offering services on top of BadgeKit like metadata
caching, featured badges and employer tools, and additional philanthropic grants.
 
<b>7. Why will Open Badges succeed?</b><br>
We will succeed with Open Badges because they are the credentials needed to meet a rapidly changing
world. Credentials have historically been siloed and owned by institutions. The Open Badges project,
through sound technology and an open web ethos, is well positioned to shift the learning and credentialing
paradigm towards an open ecosystem. In addition, we have the highest level of institutional knowledge and
experience with badging in the marketplace, which we can leverage to help organizations build exemplar
badge systems and educate the growing community on why open (learning, credentials, etc.) is critical to
our future and to posterity.
 
=== 3.New Communities  ===
 
==== Open News Goals ====
OpenNews is building a thriving community of people writing innovative code in journalism. We are helping those people lead and shape where journalism goes in the future.
 
<br>
<b>3.1.1 Shape:</b> Guided by the OpenNews community, journalism on the web is transforming how we view the
web itself.<br>
<b>3.1.2 Teach:</b> Through Source, SRCCON and newsroom outreach, OpenNews is the leading destination
for those seeking to understand web development in the newsroom, and for those interested in
building web-native news.<br>
<b>3.1.3 Build:</b> Code developed through OpenNews initiatives achieves relevance and is adopted in newsrooms
and beyond.<br>
<b>3.1.4 Empower:</b> OpenNews is the central hub for a global community of news developers and
programmatic journalists. It attracts and trains new members while developing and supporting existing
leaders.<br>
 
==== Open News Story ====
 
<b>1. What is Open News and why does it matter?</b><br>
OpenNews is building a thriving community of people writing innovative code in journalism. We are
helping those people lead and shape where journalism goes in the future.
 
<b>2. How will it shape the world by 2016?</b><br>
We envision a world where there are many more curious, civically minded news coders than there are
today. In this world, open source and the values of the web are baked into how journalism works. It’s easy
to dive into data, visualize a point, organize a community; it happens every day. Journalism needs these
people, practices and technologies if it wants to continue to inform citizens and help communities thrive.
To get there, OpenNews will become the connective tissue in the journalism code community. We'll
connect people writing innovative code in journalism with their peers so they can learn, solve problems
and build new tools together. We'll offer onramps for the community to document, improve and spread
the code they write and the practices they develop to the news industry, the open-source software
community and the world.
 
<b>3. Why will people get involved in what were doing?</b><br>
OpenNews works with a global community of news developers, civic hackers and open-source makers.
These are loosely tied communities. OpenNews is the first organization to recognize that reaching out to
these disconnected developer communities and organizing them along the lines that engineers and hackers
want to engage was a crucial first step in strengthening the overall journalism code community.
 
<b>4. Why will lead users or partners get involved?</b><br>
We have designed the OpenNews ecosystem around two core audiences: News Developers and Civic
Hackers.
 
Inside newsrooms, we see our core audience as News Developers. News Developers are the people
actually coding inside the newsroom. This community engages with our events (attending & hosting hack
days and MozFest), writes for Source (project documentation and learning case studies) and takes part in
our biweekly community calls. Over time, this community has become a collaborator with OpenNews,
advocating publicly for our programs and helping to conceive of the new projects we’re undertaking.
Outside newsrooms, we engage with a broad spectrum of coders that broadly fall into the “Civic Hacker”
bucket. These people dabble with open data and open-source software, and build hobbyist-level
visualizations and applications. They engage with us at events, read Source and take part in our biweekly
community calls. This community is where we find many of our Fellows.
 
Why these audiences?
 
These two communities are moving journalism forward on the web. One is doing it inside traditional
industry structures; the other is doing it independently. When these two communities collaborate (as
we’ve seen through successful open-source projects like Backbone.js, Django and D3), the impact reaches
far beyond journalism to the entire web itself. OpenNews regularly enables this collaboration.
 
<b>5. What we're doing in 2014 to move towards this:</b><br>
We connect people writing innovative code in journalism with their peers so they can learn, solve
problems and build new tools together. We offer onramps for the community to document, improve and
spread the code they write and the practices they develop to the news industry, the open-source software
community and the world.
 
We're doing this through the following initiatives:
 
Knight-Mozilla Fellowships: Our 10 month fellowships connect members of the open-source
software and civic hacking worlds into newsrooms around the world.
 
Hack Days: We offer financial and planning support for organizers of journalism-themed hack days
in their community.
 
Source: We launched our journalism-code hub in October 2012 after extensive collaborative
design with the news developer community.
 
Journalism Code Convenings: The introduction of Journalism Code Convenings, which bring
together top talent from the news developer world, our Fellows and leading external community
members to collaborate on code that will be widely shared throughout the journalism-code
community.
 
Newsroom Outreach: We're adding in-person learning and discussion opportunities to place our
fellows, alumni and other leaders in the community into smaller, less tech-heavy newsrooms.
 
SRCCON: The Source Conference (SRCCON), a hybrid un-conference and hack day to further
engage the communities we intersect with.
 
Mozilla Festival: This annual Mozilla event, held in London has featured a “source code for
journalism” track that attracts both journalism developers and open-source hackers.
 
<b>6. Possible revenue opportunities:</b>
We're already generously funded by the Knight Foundation to work on the core programs outlined above.
 
Long-term revenue opportunities include:
* expanding our newsroom outreach program and getting separate funding for that
* getting additional funding for expansion of Source
* allowing newsrooms to pay full freight for a Fellow
 
Short-term (or small amount) revenue opportunities include:
* creating and selling Source Guides to various news technology topics
* advertising on Source
 
<b>7. Why we will succeed:</b><br>
From visualizations produced for the 2012 Elections in the storytelling of the New York Times’ Pulitzer
Prize winning “Snowfall,” it is clear that we’ve reached the inflection point for web-native journalism.
OpenNews is the only organization actively engaging and empowering the people doing this work. We’re
the only ones trying to grow the ranks of news developers while also seeding innovative code outside
traditional news organizations. While there are other trade organizations that address digital journalism,
none are actively organizing developers in the way that these communities natively operate. OpenNews
does. When done right, this community doesn’t simply impact journalism in the long run, but the entire
web itself. Fundamental architectures of the modern web — Django, Backbone, Underscore, D3 and
others — have been built in the newsroom first. Better organizing this community and harnessing its true
potential has impact far beyond journalism.
 
==== Mozilla Science Labs Goals ====
 
The Science Lab connects the open science community and empowers researchers, coders, funders and other partners to make research more like the web: open, collaborative and accessible.
 
<b>3.2.1 Shape:</b> The Science Lab and its partners are influencing the culture of science by demonstrating new
and open ways to conduct research on the web.<br>
<b>3.2.2 Teach:</b> Researchers have the skills to conduct more science on the web, and are training others with
programs like Software Carpentry.<br>
<b>3.2.3 Build:</b> Through community building, educational programs and technical prototyping, the Science Lab
supports and strengthens the open research community.<br>
<b>3.2.4 Empower:</b> The Science Lab connects the research community, making science more open,
collaborative and reproducible.<br>
 
==== Mozilla Science Labs Story ====
 
<b>1. What is the Science Lab and why does it matter?</b><br>
The Science Lab connects the open science community and empowers researchers, coders, funders and
other partners to make research more like the web: open, collaborative and accessible.
 
<b>2. How will it shape the world by 2016?</b><br>
The Science Lab intends to transform the culture of science by demonstrating the power of open-source,
interoperable technology. Over the next two years, the Science Lab will build prototypes, produce
resources and connect researchers and coders to foster the growth of the open science ecosystem. By
2016, this community will include more than 250 networked instructors, equipped with relevant, quality
teaching resources.
 
<b>3. Why will get involved in what we're doing?</b><br>
Scientific research relies on building upon other people's work, yet researchers are not armed with the
tools, resources or culture to work openly. By bringing the characteristics of the web — accessibility,
openness and interoperability — to science, the Science Lab will attract innovative researchers and
institutions working to advance science both technologically and culturally.
 
Around the world, a lot of effort is being put into developing tools, practices, implementations and polices
around open research. What’s lacking is stewardship, the means for others to get involved (this includes
educational barriers) and the linking of disparate communities to work together towards their common
goal. The Science Lab is building communities of practice and technical prototypes to show what the web
enables. This allows us to support the activity that's currently taking place, and help do it at scale.
 
<b>4.Why will lead users or partners get involved?</b><br>
Leaders in the emerging open science community see the Science Lab as a way to amplify their reach and
impact. Mozilla's history of working to support the open web, as well as its non-profit status, makes it an
attractive partner for the research community. The Science Lab represents the intersection of technical
and educational leadership, and offers a powerful demonstration of how Mozilla's values can shape and
scale a community.
 
<b>What we're doing or building in 2014 to move towards this:</b><br>
The Science Lab is generating awareness around issues in open research by doing, not just showing. The
Code Review Pilot and the "Code as a Research Object" project are examples of how we build technical
bridges between existing tools and infrastructures in the open, while also generating a discussion with the
community and working to test implementations and develop a community standard.
 
<b>Possible revenue opportunities / short and long term:</b><br>
We are currently supported by the Alfred P. Sloan Foundation on a 2-year grant for the program. We are
in discussion to submit for additional funding from the foundation in early 2014, which will secure core
funding for the program through 2016. We also are in the process of reaching out to other foundations,
such as the Arnold Foundation, to establish funding relationships.
 
For our educational work, we are exploring models to help support Software Carpentry through event
sponsorship and arrangements with host universities. The aim is to secure $1500 in sponsorship from each
event, which will offset the cost of creating and maintaining curriculum, train-the-trainer programs and
personnel costs.
 
Longer term, we are looking to work with foundations and universities to support educational and
technical work that will help grow and empower the open research community, as well as build compelling
tools and prototypes.
 
<b>Why will we succeed?</b><br>
The Science Lab is part of Mozilla's ongoing and evolving mission to shape communities around openness.
The Science Lab will serve as a connector for the open science community, helping researchers acquire
the skills needed to do more science on the web, build tools to make research more efficient, and foster
best practices.
 
==== Policy Program Goals ====
 
In 2014, we will build a nascent framework and apparatus that exists to respond to policy threats to the open web. Policy Fellows will lead issue-based projects from within regulatory and political bodies to attract continued funding and resources.
 
<b>3.3.1 Shape:</b> A well-resourced, distributed network of talented individuals protects the open nature of the
web against uninformed and potentially damaging regulations and commercial practices.<br>
<b>3.3.2 Teach:</b> The Policy Program uses policy issues to promote a web that is open and protected.<br>
<b>3.3.3 Build:</b> A nascent framework and apparatus exists to respond to policy threats to the open web. Policy
Fellows lead issue-based projects from within regulatory and political bodies to attract continued
funding and resources.<br>
<b>3.3.4 Empower:</b> A compelling public campaign around privacy with an effective call-to-action engages people
on policy issues.<br>

Latest revision as of 15:01, 26 May 2014

Mozilla webmaker logo-icon.png MoFo 2014 Plans
Owner: Mozilla Foundation / Mark Surman Updated: 2014-05-26
Working plans for Mozilla Foundation programs including Webmaker
Please do not edit this page without permission.
Thank you!

The Mozilla Foundation team runs a number of major initiatives: Webmaker, Open Badges Open News, Mozilla Science Lab and Mozilla Open Policy Fellows. This wiki houses 2014+ goals, roadmaps and status updates for these initiatives. For an overview of overall Mozilla goals for 2014 see the main Mozilla 2014 Goals wiki page.

MoFo 2014 Goals

MoFo initiatives support Mozilla's broader mission of building a web where people know more, do more and do better. These initiatives share two goals for 2014+:

  • Goal #1: 10x the community actively contributing to our initiatives. With the ultimate goal of getting 1 million new Mozillians by 2023.
    • How?
      • a. put in place clear engagement ladders across all initiatives and
      • b. prioritize lead users 'lead users' who will help us build and teach.
    • Metric:
      • 10k active contributors for MoFo initiatives.
  • Goal #2: grow adoption of Webmaker, the ultimate goal of getting more people to embrace the open technology and culture of the web.
    • How?
      • a. make our tools easier to adopt, use and plug into and
      • b. prioritize lead users 'lead users'.
    • Metric:
      • The Webmaker community to include 10k active contributors teaching web literacy.

As suggested above, 2014 will include a major focus on lead users: people already excited about our work. Get them to help us build our products, content and community. And, of course, get them to bring their friends.

For more on the overall Mozilla mission that drives these goals, please the Mozilla Manifesto or watch Mitchell Baker's Nature of Mozilla video.

2014 Program Goals and Roadmaps

**need to update info below this line - May 26, 2014 (MS)**

The wiki pages listed below include detailed goals, roadmaps and status updates for all MoFo run projects. They also include stories that describe each program's vision.

Webmaker

  • Top 2014 priority: 10k teachers and mentors contributing to Webmaker
    • Webmaker story: what are we trying to build and for who?
  • Main Webmaker wiki
  • Appmaker wiki
    • Appmaker roadmap

Open Badges

New Communities

  • Top 2014 priority: replicate Open News model for science and internet policy

MoFo Support Programs

  • Engagement
  • Operations

Related Posts and Resources

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