Confirmed users
583
edits
Marketing/Glossary: Difference between revisions
minor edit to dry market.
(Add Dry Market Test and synonyms.) |
(minor edit to dry market.) |
||
| Line 20: | Line 20: | ||
; Durable Team : A team comprised of people with different skillsets and from different functional teams (a durable team is "cross-functional") who all work on a common product or project over a long period of time. E.g.; a durable team dedicated to developing and maintaining a particular website might include developers, designers, copywriters, analysts, and project managers. | ; Durable Team : A team comprised of people with different skillsets and from different functional teams (a durable team is "cross-functional") who all work on a common product or project over a long period of time. E.g.; a durable team dedicated to developing and maintaining a particular website might include developers, designers, copywriters, analysts, and project managers. | ||
; Dry Market Test/Experiment : An experiment that presents a market segment with a product promise before building features to deliver the promise. Its purpose is to measure desire for the features promised. Recommended best practice for such tests requires explaining the test to users who opt in and giving them an option to be notified when such features do exist. Also called "Pretotyping" and "Fake Door". | ; Dry Market Test/Experiment : An experiment that presents a market segment with a product promise (and a measurable way for users to opt-in to the promise) before building features to deliver the promise. Its purpose is to measure desire for the features promised. Recommended best practice for such tests requires explaining the test to users who opt-in and giving them an option to be notified when such features do exist. Also called "Pretotyping" and "Fake Door". | ||
; Fake Door Test/Experiment : See Dry Market Test. | ; Fake Door Test/Experiment : See Dry Market Test. | ||