MDN/Projects/Development/Metrics: Difference between revisions

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'''Note: This is a first draft and a brain dump for me after #MozSummit13 --[[User:Groovecoder|Groovecoder]] ([[User talk:Groovecoder|talk]]) 9 October 2013'''
== Project statement ==
== Project statement ==
Add a metrics dashboard to MDN, concentrating on key performance indicators for a User-Generated Content site:
{|
* Visitor Engagement - how often do our readers come back, and how long do they stay?
|Add a metrics dashboard to MDN, concentrating on key performance indicators for a User-Generated Content site:
* Engagement Funnel and Changes - how many users register; how deeply are they involved with MDN and how do we encourage them to deeper activities?
* Acquisition: Visitor sources - Search, Viral/Social/Sharing
* Notification Effectiveness - how many newsletter subscribers and twitter followers do we have? How many of them open the email or click thru to the links?
* Attention: Visitors and Return Visitors
* Content Creation and Interaction - how many people tag, edit, translate, or review articles; how many comment or create demos?
* Activation: Registrations, Sign-ins
* Value of Created Content - how visitors read certain topics and articles; which traffic sources bring more engaged users?
* Retention: Newsletters, Notifications
* Content Sharing & Virality - how many users tweet, like, or otherwise share articles; how do the recipients behave as a result?
* Referral: Shared Content, Invitations
* Relationship: Votes/Likes/+1, Tags, Comments, Edits, Creates
* Substance: Content Quality, Content Ownership
|[[File:ugc_viz.png]]
|}


== Inspirations ==
== Inspirations ==


* [http://www.amazon.com/Lean-Analytics-Better-Startup-Faster-ebook/dp/B00AG66LTM/ref=pd_sim_kstore_3 Lean Analytics] book
* [http://www.amazon.com/Lean-Analytics-Better-Startup-Faster-ebook/dp/B00AG66LTM/ref=pd_sim_kstore_3 Lean Analytics] book
* [http://500hats.typepad.com/500blogs/2007/09/startup-metrics.html Startup Metrics for Pirates: AARRR!]
* [https://dl.dropboxusercontent.com/u/21969365/mdn/mdn_metrics.pdf MDN Metrics] presentation
* [https://dl.dropboxusercontent.com/u/21969365/mdn/mdn_metrics.pdf MDN Metrics] presentation
* [http://groovecoder.com/2013/10/08/maas-mdn-as-a-startup/ MDN as a Startup] blog post
* [http://groovecoder.com/2013/10/08/maas-mdn-as-a-startup/ MDN as a Startup] blog post
* [https://support.mozilla.org/en-US/kpi/dashboard SUMO KPI dashboards]


== Implementation resources ==
== Implementation resources ==
Line 26: Line 28:


=== 3rd Party ===
=== 3rd Party ===
* http://www.google.com/analytics/
* http://mixpanel.com/
* http://mixpanel.com/
* http://librato.com/
* http://librato.com/

Revision as of 18:10, 19 February 2014

Project statement

Add a metrics dashboard to MDN, concentrating on key performance indicators for a User-Generated Content site:
  • Acquisition: Visitor sources - Search, Viral/Social/Sharing
  • Attention: Visitors and Return Visitors
  • Activation: Registrations, Sign-ins
  • Retention: Newsletters, Notifications
  • Referral: Shared Content, Invitations
  • Relationship: Votes/Likes/+1, Tags, Comments, Edits, Creates
  • Substance: Content Quality, Content Ownership
 Ugc viz.png

Inspirations

Implementation resources

Build Our Own

Other Mozilla Teams

3rd Party

Next Steps

  • Feedback / more ideas
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