Mozillians/Milestones/Phase4

When: Q4/2012 - Q1/2013

Building off of the previous milestone, the tasks performed by contributors should result in the construction of their Mozilla ‘resume’. In that scenario, to provide better understanding of their accom- plishments, the aim is to build a badges and titles system that corresponds with a rewards hierarchy that offers community members properly defined rewards based on their efforts.

Build up tools to increase retention and lower attrition in Contributor Involvement

P1: Phonebook

Priority	Item
P1	Integrate a Achievements/Badging service into the phonebook
P1	Build up a leveling system for contributors per sub-community
P2	Add recommendations and reviews to contributor profiles
P2	...any P3 priorities not achieved

P1: TaskBoard

Priority	Item
P1	Filter by Badge/Achievements/Level

P2: Events Manager

Priority	Item
P1	Users can see events from other sub-communities (i.e. aggregated from QMO, AMO, SUMO, etc.)
P1	Filter by Levels

P3: Training Modules

Priority	Item
P1	Opt-in Contributor Self-profiling
P1	Tutorials per Contribution type and level
P1	Roads to leveling in contribution
P3	Video Instructions

Community Data and Visualization

A public dashboard, updated daily, will need to be created that offers the following metrics for releases within this phase and previous phases.

Goal	Metrics Sources
Determine the growth our community	Volume of Mozillians' accounts over quarter Number of accounts created in AMO, SUMO, Bugzilla, Verbatim Percentage changes in visits to Mozillians.org vs. account creation
Determine new contributor characteristics per community	Volume of contributors across personal/official tags Percentage of contributors across personal/official tags against aggregate Volume of contributors per geographic location Percentages of contributors per geographic location against aggregate
Increase current contributor involvement	Volume of "goodfirstbugs" taken over quarter (comparison from previous quarters) Volume of testcases/testsuites run Volume of bugs filed into bugzilla over quarter (comparison from previous quarters) Trending of volume of contributors per geographic location against aggregate over lifetime of quarter

Promotions

We'll need a basic structure and plan as to how to send out applicable promotions to grow the community to greater numbers and activity. Phase 4 will be heavily promoted to Students and Industry workers using paraphernalia with our recruiting team and continuing promotions to our existing user and contributor engagement channels.

Channel	Messaging	Audience
Web Services w/ user accounts	Promotions of the validity of the phonebook and benefits of joining the site	Contributors with user accounts on our various web services such as AMO, QMO, SUMO, etc.
User/product services and pages	Promotions of the usefulness of Mozillians.org and benefits of joining the site	Passive/Active contributors who use Firefox on our Nightly/Aurora/Beta channels
Events (fliers, emails, signup stations..)	Promotions of the usefulness of Mozillians.org and benefits of joining the site Explanation of educational and resume-building elements	New/Potential contributors who are passive (or less)
Job Fairs/ Recruiting/ college fairs	Promotions of the usefulness of Mozillians.org and benefits of joining the site Explanation of educational and resume-building elements	Students and Industry workers who are users (or less) to the Mozilla Community