When: Q4/2012 - Q1/2013
Building off of the previous milestone, the tasks performed by contributors should result in the
construction of their Mozilla ‘resume’. In that scenario, to provide better understanding of their accom-
plishments, the aim is to build a badges and titles system that corresponds with a rewards hierarchy that offers community members properly defined rewards based on their efforts.
Build up tools to increase retention and lower attrition in Contributor Involvement
| Priority
|
Item
|
| P1 |
Integrate a Achievements/Badging service into the phonebook
|
| P1 |
Build up a leveling system for contributors per sub-community
|
| P2 |
Add recommendations and reviews to contributor profiles
|
| P2 |
...any P3 priorities not achieved
|
| Priority
|
Item
|
| P1 |
Integrate with Badge/Achievements/Leveling
|
| Priority
|
Item
|
| P1 |
Users can see events from other sub-communities (i.e. aggregated from QMO, AMO, SUMO, etc.)
|
| P1 |
Filter by Levels
|
| Priority
|
Item
|
| P1 |
Opt-in Contributor Self-profiling
|
| P1 |
Tutorials per Contribution type and level
|
| P1 |
Roads to leveling in contribution
|
| P3 |
Video Instructions
|
Community Data and Visualization
A public dashboard, updated daily, will need to be created that offers the following metrics for releases within this phase and previous phases.
| Goal
|
Metrics Sources
|
| Determine the growth our community
|
- Volume of Mozillians' accounts over quarter
- Number of accounts created in AMO, SUMO, Bugzilla, Verbatim
- Percentage changes in visits to Mozillians.org vs. account creation
|
| Determine new contributor characteristics per community
|
- Volume of contributors across personal/official tags
- Percentage of contributors across personal/official tags against aggregate
- Volume of contributors per geographic location
- Percentages of contributors per geographic location against aggregate
|
| Increase current contributor involvement
|
- Volume of "goodfirstbugs" taken over quarter (comparison from previous quarters)
- Volume of testcases/testsuites run
- Volume of bugs filed into bugzilla over quarter (comparison from previous quarters)
- Trending of volume of contributors per geographic location against aggregate over lifetime of quarter
|
Promotions
We'll need a basic structure and plan as to how to send out applicable promotions to grow the community to greater numbers and activity. Phase 4 will be heavily promoted to Students and Industry workers using paraphernalia with our recruiting team and continuing promotions to our existing user and contributor engagement channels.
| Channel
|
Messaging
|
Audience
|
| Web Services w/ user accounts
|
- Promotions of the validity of the phonebook and benefits of joining the site
|
- Contributors with user accounts on our various web services such as AMO, QMO, SUMO, etc.
|
| User/product services and pages
|
- Promotions of the usefulness of Mozillians.org and benefits of joining the site
|
- Passive/Active contributors who use Firefox on our Nightly/Aurora/Beta channels
|
| Events (fliers, emails, signup stations..)
|
- Promotions of the usefulness of Mozillians.org and benefits of joining the site
- Explanation of educational and resume-building elements
|
- New/Potential contributors who are passive (or less)
|
| Job Fairs/ Recruiting/ college fairs
|
- Promotions of the usefulness of Mozillians.org and benefits of joining the site
- Explanation of educational and resume-building elements
|
- Students and Industry workers who are users (or less) to the Mozilla Community
|