Test Pilot/2016Q3

Objective: Grow the Test Pilot user base.
Key Results:
- TODO: r?jgruen on percentage here Grow total Test Pilot user base by 66%
- Add localization support to Test Pilot and get 80% of users using Test Pilot in their first choice language.
  - (task) Site & Add-on is available in FIGS languages
  - (task) Send one marketing email in FIGS languages
- All new Test Pilot experiments support localization when appropriate.
  - (task) Document our supported solutions
  - (task) Site support for identifying experiments based on contextutal information (eg. language, region, platform, etc.)
- Get 6% of our legacy users into the new Test Pilot program.
  - (task) Review & Implement the legacy migration program
- Remove Firefox Accounts integration

Objective: Make it easy for existing Test Pilot users to learn about new experiments and start using them.
Key Results:
- TODO: Get new experiment within 24 hours of launch at a rate 10% higher than our baseline engagement ratio.
- Implement a notification system in Test Pilot
  - (task) push notifications used by 80% of users
  - (task) (stretch) integrate opt-in email
- 5% of active Test Pilot users share an experiment socially

Objective: Demonstrate that the Test Pilot experiment life cycle is valuable and sustainable.
Key Results:
- Ensure at least one experiment graduates
- Ensure at least one new experiment is publicly available
- Publish conclusions
- Build an offboarding process

The below were discussed as part of our goal setting but were not selected. They are included here for posterity and/or future planning.

Objective: Expose standardized experiment performance data in an easily consumable format
Key Results:
- Build a standardized “report card” with high level statistics
- Send an automated weekly summary email to executives