MDN/Projects/Development/Metrics
< MDN | Projects | Development
Note: This is a first draft and a brain dump for me after #MozSummit13 --Groovecoder (talk) 9 October 2013
Project statement
Add a metrics dashboard to MDN, concentrating on key performance indicators for a User-Generated Content site:
- Visitor Engagement - how often do our readers come back, and how long do they stay?
- Engagement Funnel and Changes - how many users register; how deeply are they involved with MDN and how do we encourage them to deeper activities?
- Notification Effectiveness - how many newsletter subscribers and twitter followers do we have? How many of them open the email or click thru to the links?
- Content Creation and Interaction - how many people tag, edit, translate, or review articles; how many comment or create demos?
- Value of Created Content - how visitors read certain topics and articles; which traffic sources bring more engaged users?
- Content Sharing & Virality - how many users tweet, like, or otherwise share articles; how do the recipients behave as a result?
Inspirations
- Lean Analytics book
- MDN Metrics presentation
- MDN as a Startup blog post
- SUMO KPI dashboards
Implementation resources
Build Our Own
Other Mozilla Teams
3rd Party
Next Steps
- Feedback / more ideas