287
edits
Drumbeat/launchplan: Difference between revisions
→Ways we will generate traffic and engagement
Dharmishta (talk | contribs) No edit summary |
Dharmishta (talk | contribs) |
||
| Line 28: | Line 28: | ||
note: we need a longer narrative arc, but this is just for launch | note: we need a longer narrative arc, but this is just for launch | ||
= Ways we will generate traffic and engagement = | = Ways we will generate traffic and engagement = | ||
[dharmistha: merge part one and part two, should be more in the format of part two] | |||
[part one] | |||
Engagement: Sign up for Drumbeat now (what do you get for that?) Follow up with a Welcome to Drumbeat e-mail with ways you can be a part of drumbeat right now -Like a project, join a project, donate to a project, tell a friend about drumbeat, tell us your next great idea for the open web How your support helps (what contributing your time means, where your donations dollars go) | |||
Traffic: Mozilla blog Get Mozilla community members to blog about drumbeat Mozilla Social Media, Media pitches (get a hand from Melissa) for Mashable, etc., Get Care2 to blog about Universal Subtitles, Reach out to other vocal and central open web people and orgs (berkman CC wikimeida etc) | |||
outreach plan google doc: http://docs.google.com/Doc?docid=0Adfxrz4d0vELZGRwcHIzdnBfMjA2Y2QzNWhiaGQ&hl=en | |||
[part two] | |||
Other promotional channels: | |||
*Blogs, twitter, lists, social networks | |||
*Firefox accounts – I million people | |||
*About Mozilla newsletter | |||
*Moz blog properties | |||
*Creative commons blogs ( targeted at CC community lists, such as CC learn) | |||
*Creative Commons Country leads - I can ping global network sometime be4 may 1st | |||
*Wikimedia | |||
*Richard S offered these outreach channels, great example of an ambassador to a specific audience: | |||
*K-12 twitterers | |||
*Active teacher groups in LinkedIn | |||