Foundation/We Make The Web Month

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Campaign development in progress. Not final brief

What is it?

A joint campaign to help bring attention to the Open Web and how it's a resource that we all need to help sustain and cultivate by contributing to its growth. The campaign would culminate in a "we are the web/ we make the web (name TBD)" month for the month of May. This month would celebrate the achievements of participatory culture online and celebrate all the people who've given countless hours, ideas and innovation to create the amazing shared resources that power the open web.

How it developed

The idea started from a CC board member's idea to have a CC Month. Melissa Reader of CC thought it made sense to connect her spring fundraising campaign (raising funds for the new CC grants program) to the idea of a month but to also take the opportunity to broaden the scope by including other not-for-profit tech orgs that run on participatory culture like Mozilla and Wikimedia Foundation.

Melissa and Chelsea Novak of Mozilla agreed on the May time line as it fits both organization's fundraising and engagement schedules.

Confirmed Partners

This campaign will be an opportunity for many web participatory culture groups to take part in. CC, Mozilla and (potentially WMF) will serve as the umbrella brands.

  • Creative Commons
  • Mozilla Foundation
  • OneWebDay: There may be the potential to build on what OneWebDay over the last few years and roll it into this campaign/celebration

If a group wants to be a part of this they have to be 100% aligned with the collective mission of the project. They must live and breathe open, participatory culture

Campaign Attributes

  • blog posts form CC affiliates throughout the month (weekly)
  • blog posts from Mozilla community and leadership about participatory culture
  • CC publicity channels (CC newsletter, CC web properties)
  • Mozilla Foundation publicity channels (Newsletters, snippet, web properties)
  • Engagement of Mozilla community marketing group (key for global events)
  • Op-ed from CC/MoFo/etc leaders about this kind of culture
  • Events throughout the month around the world
    • Meetups between CC and Mozilla (and possibly WMF) localizers
    • Provide event materials
  • Provide space to upload photos, videos, blog posts/reports about participatory culture
    • Also a place to represent events
  • Pitch an article to philanthropy-based publications a la Chronicle of Philanthropy
  • Is there something we can build during this time period to show the power of participatory culture? Could create a media hook that way. Perhaps something like having the most people contribute to document on line. Something that could get us a world record?

Issues to be resolved

  • Confirmation of WMF involvement
  • OneWebDay involvement: Nathaniel James confirmed OWD involvement- developing plan.
  • Outreach (additional partners)
  • Budget
  • Events scheduling
  • Fundraising pages/revenue sharing
  • Campaign creative

Potential campaign names

brainstorm space

  • Open Web Challenge
  • Webmakers Month
  • We Are the Web
  • We Make the Web
  • Potlach
  • CultureAll
  • Open Source Month
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