AMO/Featured Board Process
Featured Add-on selection process
First, all currently-featured add-ons will be reviewed to ensure their active user count is growing at an acceptable rate in relation to downloads. Add-ons that don’t show excellent growth will be removed from the featured list.
Selecting New Add-ons
Next, all applications submitted since the last meeting will be reviewed individually to discuss the merits of each add-on and experiences using the add-on. A vote will be taken for each add-on and the decision will be placed in the meeting notes, along with any reasons for rejection if applicable.
Removing old Add-ons
Reasons for rejection might include:
• Does not have wide appeal to consumers • User experience is lacking • Quality or security issues • Too similar in functionality to another featured add-on
Add-ons are encouraged to include any details and outside reviews they’ve received with their application, or may include up to 5 minutes of a video demo/tutorial/pitch.
Add-on Requirements
1. The add-on must have a completed and informative listing on AMO. This means:
- 64 pixel custom icon
- clear name without lengthy SEO keywords in it
- screenshots of the add-on’s functionality
- a short, clear, and concise summary of the add-on’s functionality
- a detailed description describing additional details of the add-on’s functionality
- fully approved by AMO editors
2. The add-on must have excellent user reviews, and any problems or support requests should be promptly addressed by the developer.
3. The add-on should have gained some popularity on its own prior to being featured; a recommended minimum of 15,000 active daily users is sufficient.
4. Most importantly, the add-on must have wide consumer appeal to Firefox’s users and be outstanding in nearly every way: user experience, performance, security, and usefulness or entertainment value.
5. If an add-on is rejected, it is ineligible to apply again for 3 months.
Finally
Members of the Mozilla Add-ons team may veto any add-on’s selection because of security, privacy, compatibility, or any other reason, but will seek the Board’s approval before featuring any add-ons.
This featured policy only applies to the addons.mozilla.org global list of featured add-ons. Add-ons featured in other locations are often pulled from this list, but Mozilla may feature any add-on in other locations without the Board’s consent. Additionally, locale-specific features override the global defaults, so if a locale has opted to select their own features, some or all of the global features may not appear in that locale.