MDN/Social media

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How to suggest a social media post for @MozDevNet

Do you have an idea for a post on the @MozDevNet Twitter account?

Posts should be relevant to our audience of Web developers. They can highlight content on MDN, or info about using Web standards from elsewhere on the Web. Tweets with graphics get much more engagement, so any appropriate visual is a plus. We reserve the right to modify or discard suggestions.

Social media strategy for MDN

Why use social media for MDN

  • Build awareness & presence
  • Brand building
  • Product development
  • Community building

Strengthen the MDN brand by providing information about web development to MDN “fans” that they find useful and important.

Target audience

Current MDN community and regular/repeat MDN readers, a.k.a. (front-end) Web developers.


  • Primary: Twitter
    • @MozDevNet
  • Later (end of 2015 or early 2016)
    • Facebook
    • Youtube
    • Google+

Voice and tone

  • Unconventional
  • Engaging, friendly
  • Honest
  • Human
  • Technical Experts
  • Peers
  • Open

Types of content

These are overall category targets; the exact mix may vary by periods and channels.

  • 70%: Notices of new/interesting content on MDN, including videos/webcasts
  • 20%: Technical news of interest to our audience from other sources
  • 10%: Internal updates, Events, Community/Personal experiences/opinions, calls-to-action

Posting schedule

One post per week day, on Twitter.

  • Managed by the community manager (Janet).
  • Staff writers to contribute one post per week.
  • Anyone (volunteers, other staff) are welcome to suggest posts.
  • Submit posts via a web form.