Project/2010 Goals/MozCampEU Discussions/Mobile: Difference between revisions

* There's widespread agreement with the high level point that mozilla must take  

an active role in shaping the mobile web.

* The strategic approach feels like:

** as Christian described yesterday, pick soft initial targets where we can have biggest impact soonest.

** that is just a short-term goal, with a long term goal of being impactful on as many platforms as possible

** In addition to talking to manufacturers about making Firefox part of the standard setup, we should leverage our grassroots marketing strength, to address the existing phones as well, through word of mouth

* We should leverage our strengths to help shape the mobile experience -- mobile phone vendors are using brands like facebook to sell phones -- we want to see the firefox logo there as well

* Another strategic advantage we have compared to other mobile browsers is our desktop product -- firefox could define the mobile web as an extension of your existing web experience, something that we can do better than anyone else (c.f. awesomebar, weave, history)